SOURCE: STACK

http://stacktv.stack.com/

December 20, 2010 10:03 ET

STACK Media Launches iPhone Workout App With ATTACK Athletics, Trainer to D-Wade, Kobe

NEW YORK, NY--(Marketwire - December 20, 2010) - STACK Media has leveraged its access to world-renowned sports trainers by partnering with ATTACK Athletics and SC Investments Consulting to create a new workout application for the iPhone, iPad, and iPod Touch. Called the STACK ATTACK Workout, the program was created by Tim Grover, founder of ATTACK Athletics in Chicago.

The ultimate workout for basketball players, the proprietary 12-week training program requires no equipment. More than 80 instructional videos take users through two demanding bodyweight workouts each week, all enriched by Grover's step-by-step guidance for perfect form.

Best known as Michael Jordan's exclusive strength and conditioning coach for 15 years, Tim Grover has developed cutting edge physiological and nutrition-based performance enhancement programs for the NBA's best players, including current clients Kobe Bryant and Chicago native Dwyane Wade.

STACK Media and Grover, who's been an Editorial Advisor to the company since 2005, compiled ATTACK's most effective exercises into mobile app format for easy access in the weight room or at home. In the instructional videos, produced by STACK, Grover takes users through every exercise in the workout, followed by demonstrations by ATTACK trainers. Reflecting the same principles he uses with Bryant, Wade and his other high profile clients, the workout will help users increase their strength, speed and jumping ability.

On the genesis of the project, STACK co-Founder and co-CEO Chad Zimmerman said, "We were interested in developing mobile apps for athletes centered on sports performance. When Tim and his team presented the idea of creating an app based on ATTACK's training principles, we all recognized the strong potential of the partnership."

The new app exemplifies how a media company and a sports trainer can reach new levels of innovation when they work together to provide athletes with the best resources possible for safely improving their performance.

"During my career, I've had the privilege to train some of the best athletes in the world," Grover said. "This app allows me to bring that training knowledge and expertise to all athletes, so they too can improve their performance through smart training and hard work."

The STACK ATTACK Workout app can be purchased (for $2.99) and downloaded from STACK Media at www.stack.com/ATTACKapp or through the Apple App Store.

About STACK
STACK is the nation's leading producer and distributor of performance, training and lifestyle content for active sports participants. Through unprecedented access to the best professional athletes and trainers, STACK empowers high school, college and other athletes with performance information and advice that's safe and effective. STACK platforms include: STACK Media, one of the top sports properties on the Internet, with an average of 4.9 million unique visitors per month; STACK Magazine, targeted to high school athletes, with a circulation of 810,000 and readership of nearly 5 million, distributed in 12,000 high schools across the country; STACK.com, the digital home of all STACK content and web-based tools; STACK TV, an online platform with a library of more than 6,000 proprietary videos; the STACK Blog, daily updates on topics of interest For the Athlete By the Athlete; and MySTACK, a social networking and recruiting site for high school athletes. Learn more at www.stack.com and www.stackmediagroup.com.

About ATTACK Athletics
When Michael Jordan needed to get stronger, faster, and fitter, he turned to Tim Grover and his ATTACK Athletics training philosophy. Twenty-three years later, at its state-of-the-art facility in Chicago, ATTACK Athletics trains both professional athletes dedicated to improving their game and business people looking to maintain personal health and fitness. The 65,000-square-foot facility boasts four NBA regulation basketball courts, seating for 1,000 people, a 10,000-square-foot weight room and four locker rooms. Learn more at www.attackathletics.com.

About SC Investments Consulting
SC Investments Consulting is a sports, media and technology consulting firm founded in 2007 by NFL Hall of Famer Ronnie Lott. SC offers consulting and advisory services, investment advice and corporate partnering. The company's investments include Yardbarker, Inc., the largest network of sports blogs and pro athlete blogs on the web (recently acquired by Fox Sports Interactive Media); and PlayMaker Mobile, LLC, a media company co-founded by SC in 2008 to distribute athlete-generated text, video, and photo content through digital channels, including mobile and online.

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