SOURCE: The Bedford Report

The Bedford Report

December 21, 2010 11:25 ET

Stagnant Subscriber Growth Forces Cablevision & DISH to Innovate

The Bedford Report Provides Analyst Research on Cablevision & Dish Network

NEW YORK, NY--(Marketwire - December 21, 2010) - Faced with significant adversity, cable companies have become increasingly innovative in order to remain profitable, and stay relevant in today's web-dominated world. While several companies in the industry have suffered from subscription losses for cable packages, the -- moderately -- improving economy has allowed companies to raise their package prices. Meanwhile, satellite TV providers such as DISH lost approximately 29,000 net subscribers in the third quarter, however the higher average revenue per subscriber brought up revenue totals. The Bedford Report examines the outlook for companies in the CATV Systems Industry and provides research reports on Cablevision Systems Corporation (NYSE: CVC) and Dish Network Corporation (NASDAQ: DISH). Access to the full company reports can be found at:

With the economy stabilizing, cable companies have posted significant gains in advertising revenues this year. There is debate whether or not this trend will continue. Corporations are committing more and more of their advertising budgets to the Internet, as internet marketing offers notable targeting and data-focused return-on-investment capabilities. Earlier this month, one of the world's top advertising agencies, MagnaGlobal, argued that online advertising would overtake newspapers as the world's second-largest advertising medium by 2013. ZenithOptimedia -- another major advertising agency -- forecast online advertising sales would rise 48 percent.

MagnaGlobal says that TV advertising will continue to reign over all media, though online is growing even faster. According to the report TV will command a 40 percent share of all ad dollars and gain 7.5 percent annually through 2016.

The Bedford Report releases regular market updates on the CATV Systems Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous analyst reports and industry newsletters.

Dish Network was one of the few in the industry to post a gain in subscriber revenue in the third quarter. For the period ended September 30, Dish said that subscriber-related revenue was up close to nine percent year-on-year to $9.36 billion -- this despite the fact the company lost approximately 29,000 net subscribers.

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