SOURCE: Stakool Inc.

November 30, 2011 08:00 ET

Stakool/Anthus Life Corp. Now Experiencing Accelerated Sales Through Its Increased e-Commerce Presence and Online Availability

JACKSONVILLE, FL--(Marketwire - Nov 30, 2011) - Stakool Inc. (OTCBB: STKO), a Florida-based corporation, is pleased to announce that its wholly-owned subsidiary, Anthus Life Corp., has increased its e-commerce presence and online product availability. The Company's Natural plus Energy™ product line is now available through Alice.com and drugstore.com.

The two retail websites combined receive millions of hits each month. Many of these hits are converted to active new customers and customers seeking products that are natural with inherent health benefits similar to those from Anthus Life.

Alice.com is the leading e-commerce platform and online marketplace for household essentials. Anthus Life utilizes Alice.com for its Natural plus Energy™ product line because of its industry leading direct-to-consumer platform for consumer packaged goods. Alice.com not only offers the products directly to its consumer following, but also provides the foundation for the shopping cart services on naturalplusenergy.com as well as for the online storefront on the product's Facebook page. Alice.com provides Anthus Life with a comprehensive e-commerce experience and all the options to engage directly with new and existing customers.

"Anthus Life views e-commerce as an integral component to expanding sales and increase brand awareness. Having our online store hosted by Alice.com was a natural choice," stated Peter Hellwig, President of Stakool/Anthus Life. "Their sophistication and data capture capabilities are first rate and provide the necessary tools to learn more about our customers, and provide a more engaging experience to accelerate online sales and brand awareness."

As an additional enhancement to its e-commerce, online presence and social awareness efforts, Anthus Life now has its products available via drugstore.com. "drugstore.com is one of the leading e-tailers, and certainly they are the leader in the online sales of health, beauty and personal care products, and we are thrilled to be a have our products be part of such a leading organization," stated Mr. Hellwig.

"The implementation of both of these online venues is just the beginning of a continuing strategy of expanding our e-commerce, online and social media presence," stated Mr. Hellwig. "Reaching out to your consumers through sophisticated distribution channels is key to maintaining visibility and building consumer awareness, exposure and brand loyalty."

About Stakool Inc.
Jacksonville, Florida-based Stakool Inc., through its wholly-owned subsidiary, Anthus Life Corp., is committed to being a leading North American supplier of natural and organic and health and wellness products by fulfilling the highest standards for quality, consistency, sustainability, product assortments, value-added support services and integrity in business and personal relationships. Natural plus Energy™ is a brand under Anthus Life Corp.'s umbrella of expanding product lines and is endorsed by seven-time Olympic medalist Shannon Miller.

For more information please visit www.anthuslife.com or www.naturalplusenergy.com

About Alice.com
Alice.com is an e-commerce platform and online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, Alice.com offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin.

About drugstore.com, inc.
drugstore.com, inc. is a leading online retailer of health, beauty, clinical skincare, and vision products. Its portfolio of brands includes: drugstore.com™, Beauty.com™, SkinStore.com™, and VisionDirect.com™. All provide a convenient, private, and informative shopping experience, while offering a wide assortment of more than 55,000 non-prescription products at competitive prices.

Safe Harbor Statement:
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact Information

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