Travelwire Inc.

October 31, 2006 08:01 ET

Standard Radio Inc. acquires a minority ownership in Travelalerts.ca

Attention: Business/Financial Editor, Lifestyle Editor, Tech/Telecomm Editor, Travel/Tourism Editor TORONTO, ONTARIO AND MONTREAL, QUEBEC--(CCNMatthews - Oct. 31, 2006) - Standard Radio Inc., a subsidiary of Standard Broadcasting, Inc., announced today that it is acquiring a minority ownership in Travelwire Inc., the company behind Travelalerts.ca, a leading Canadian publisher of travel specials.

Gary Slaight, Chairman and CEO of Standard Broadcasting, said: "When we were first introduced to Travelalerts.ca, we loved the concept and saw it as a great addition to our portfolio of existing Internet properties… With Internet advertising growing at such a rapid pace, Standard Interactive wants to offer its advertisers even more alternatives to reach their target demographics".

Jerome Guidollet, Managing Partner of Travelalerts.ca, is also very positive about the deal. "We're delighted to have Gary and his team as partners in our venture. We were seeking a forward-looking and dynamic company to help us boost our presence in the Canadian marketplace and Standard Radio is undoubtedly a great fit. We are confident that Standard Radio's investment and expertise will help solidify our presence across Canada".

Through the Travelalerts.ca website, over 95,000 Canadians a month discover where to find outstanding travel deals departing from Canada, whether it's WestJet announcing a seat sale, Air France offering discounted tickets to Europe or a local travel agency offering an all-inclusive week in Mexico for only $400. "We want to save our members countless hours searching for travel deals" said Jerome, "…our editors screen through hundreds of deals every week and select those that truly provide outstanding value to our members. Once that work is done we publish the Top Travel Deals Newsletter which points our users to book directly from the supplier".

About Standard Radio

Standard Radio is a leading commercial English radio broadcaster in Canada, with 51 radio stations located in 5 provinces and 29 markets across Canada, including Canada's six largest metropolitan areas. In addition to conventional radio broadcasting, Standard Radio's businesses include Standard Interactive, a premiere Canadian online music and entertainment network; Sound Source Networks, a leading radio content service provider offering a comprehensive range of targeted programming; and IMS, a national radio advertising sales company.

About Travelalerts.ca

Travelalerts.ca (formerly Traveloffers.ca) is an online publication that informs Canadians of outstanding travel specials. Every week, a team of editors scour hundreds of airlines, hotels and travel agency websites to find the best travel deals available. Over 90,000 Canadians have subscribed to receive the Travelalerts.ca weekly newsletter and companies such as Expedia.ca, Nolitours and Air France regularly use Travelalerts.ca to promote their best travel deals. More information about Travelalerts.ca can be found on their website at www.travelalerts.ca or by contacting Ellen Reid at 514-313-7805. /For further information: Ellen Reed
Travelalerts.ca
514-313-7805
ellen @ travelalerts.ca/ IN: FINANCE, MEDIA, TECHNOLOGY, TRAVEL

Contact Information

  • Jerome Guidollet, Managing Partner, Travelalerts.ca
    Primary Phone: 514-313-7805
    Secondary Phone: 514-831-0436