July 07, 2006 10:00 ET

Stanley Home Products: 75 Years of Excellence and a Place in Direct Selling History

EDITORS: To Schedule Interviews or Guest Appearances, or to Obtain Photographs or B-Roll Product Demonstration Footage, Contact Elaine Nikodem, VP Marketing at 413-786-8455 or

LEICESTER, NY -- (MARKET WIRE) -- July 7, 2006 -- CPAC, Inc., (NASDAQ: CPAK) announces that in August, Stanley Home Products will celebrate its 75th Anniversary, marking three-quarters of a century of success for the company that introduced the "Party Plan" method of direct selling.

In 1931, Frank Stanley Beveridge and Catherine L. O'Brien founded the company in Westfield, Massachusetts. Frank, a vice president in charge of sales for The Fuller Brush Company, teamed up with Catherine, an associate, to launch a new direct selling company. Influenced by the economic hardships of the Great Depression on millions of Americans, Frank and Catherine envisioned an opportunity for people to start their own business with a minimal investment, selling products that people use everyday. In 1931, this vision became Stanley Home Products -- a door-to-door selling company offering high-quality household cleaners, brushes, and mops.

Within a few short years, Stanley Home Products became a household name. In the late 1930's the company turned a new corner with the introduction of an innovative selling method, the "party plan." This concept was developed by Norman W. Squires, whom Mr. Beveridge hired to acquire the "Hostess Home Party" plan.

Stanley dealers quickly embraced this idea as a way to maximize the selling presentation. Dealers took the group method into homes -- and the party plan was born. Homemakers would invite small groups of friends to their homes for a product demonstration. The party plan quickly became the primary selling method for Stanley Home Products, and still is the heart of the business today.

The Stanley business opportunity helped open the doors for many women, some of whom moved into management positions as a result of their sales and leadership capabilities. Catherine L. O'Brien herself went on to become President, and later Chairperson, of Stanley Home Products. SHP's party plan program provided the training ground for many well-known company leaders. Mary Kay Ash, founder of Mary Kay Cosmetics; Brownie Wise of Tupperware; founders Jan and Frank Day of Jafra Cosmetics; and Mary Crowley, founder of Home Interiors, each received early training as Stanley Home Products dealers. Stanley representatives also sell by catalog, one-on-one, by telephone, over internet web sites, and through fundraising programs with non-profit organizations.

Neil Offen, President and CEO of the Direct Selling Association, remarked, "By introducing the method of selling we now call the 'party plan,' Stanley Home Products has impacted literally millions of people worldwide. Companies using the party plan in the U.S today account for more than $8.4 billion of the industry's nearly $30 billion in annual sales -- and more companies than ever before are choosing this business model. We applaud Stanley Home Products for its longevity, its integrity, and for creating a business model that has not only withstood the test of time, but enriched the lives of so many."

Stanley will host its 75th Anniversary National Sales Convention in St. Louis, MO in July during which time the sales force will be recognized for individual achievement in sales and recruiting. Management will unveil Stanley's newest products provide training and motivation, and host lively parties and dinners in honor of high-achieving Stanley representatives from all across the nation.

According to Fernando Morthera, President of Stanley Home Products, "Through the years our traditions have grown to embrace the changing times and accelerated pace of today's lifestyle. With home as the setting where the best things in each of our lives are born, we make every effort to create surroundings that reflect our taste and values. It is in that spirit and sense of tradition that all of us, as members of the Stanley Home Products family, endeavor to deliver the sparkle, the shine, and the finishing touches that reflect the values each of us place in our home."

If you are a current or former Stanley representative, please let us know how this experience has positively impacted your life, or the lives of others. Please write to: 75th Anniversary Memories c/o Stanley Home Product, 67 Hunt St., Agawam, MA 01001or via e-mail at

About Stanley Home Products: Celebrating 75 years in business this year, Stanley Home Products markets a comprehensive line of home care and personal care products direct to consumers through a nationwide network of independent Customer Representatives and Home Solutions Consultants. In 1995, CPAC, Inc. licensed the trademarks and formulas of Stanley Home Products in the U.S. Stanley Home Products is a member of the Direct Selling Association (DSA). More information is available at

About CPAC, Inc.: Established in 1969, CPAC, Inc. ( manages holdings in two industries. The Fuller Brands segment manufactures commercial, industrial, and household cleaning products, as well as custom brushes and personal care lines. The CPAC Imaging segment develops and markets innovative Imaging chemicals, equipment, and supplies at seven operations worldwide. Products are sold under more than 350 registered trademarks. Stock is traded under the symbol: CPAK.

Contact Information

  • For information contact:
    Elaine Nikodem
    Stanley Home Products
    67 Hunt Street
    Agawam, MA 01001