SOURCE: STAQ

April 05, 2016 09:00 ET

STAQ Programmatic Reporting and Operations System Helps Snagajob With CPM Lift of 15 Percent

NEW YORK, NY--(Marketwired - Apr 5, 2016) -  STAQ, the integrations platform as a service (iPaaS) for digital media, today announced that its client, Snagajob, realized a major improvement in their programmatic revenue in 2015 since implementing the company's reporting and operations system. Since implementing STAQ among other operational improvements, the company has seen an annual average CPM increase of 15 percent and saved between 12 and 18 hours of work per week in 2015.

Snagajob is the nation's leading destination to create instant and quality connections between hourly workers and hourly employers so a job can be secured in minutes. Snagajob implemented STAQ primarily to streamline and automate the management of their programmatic and network partners.

"In 2015, we saw a significant increase in our average monthly programmatic CPM after implementing STAQ's platform," noted Mary Johnson, Director of Advertising for Snagajob. "STAQ gives us unique insights with its 'true eCPM' reports that account for the pass-backs we get from our partners. These insights, along with other efficiencies, save us up to 18 hours per week. This allows us to spend more time developing new revenue streams and further optimizing our programmatic business."

Snagajob works with a large number of programmatic RTB partners through both header bidding and traditional waterfall sales methods. They frequently test new partners and continuously optimize existing ones. In order to manage their programmatic business effectively, they were relying on manual reporting that incorporated data from every programmatic partner that they worked with. The process was painfully manual and time consuming. In early 2015, the company starting working with STAQ in order to automate the analysis of their programmatic partners and other processes and operations related to their advertising business.

"Despite large advances in programmatic technology, publishers like Snagajob bear the brunt of the manual labor that is still part of digital advertising," said James Curran, Founder and CEO of STAQ. "STAQ drastically reduces the work it takes to manage revenue partners, allowing publishers to focus on strategic initiatives like optimization and business development instead of data entry and manual analysis. With STAQ in place, publishers save thousands of hours per year and are also able to realize higher CPMs with automated reporting and more real-time insight."

About STAQ
STAQ is a digital advertising platform that unifies analytics data and automates operations across the ad technology stack for media companies. With proprietary integrations technology, STAQ clients can easily connect with over 225 ad servers, exchanges, CRM and workflow tools in the industry, eliminating manual spreadsheet work while driving higher yield and ROI. www.STAQ.com

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