Shaw Communications Inc.

Shaw Communications Inc.
Star Choice Communications Inc.

Star Choice Communications Inc.

September 26, 2005 08:00 ET

Star Choice Partners with MBNA Canada to Offer Customers the Star Choice MasterCard with WorldPoints

CALGARY, ALBERTA and OTTAWA, ONTARIO--(CCNMatthews - Sept. 26, 2005) -

WorldPoints Reward Program provides Star Choice Customers with the ability to earn Star Choice Programming, Travel, Merchandise, and Gift Certificates.

Star Choice Communications Inc., a division of Shaw Communications Inc. (TSX:SJR.NV.B) (NYSE:SJR), and MBNA Canada Bank announced today that Star Choice has chosen MBNA Canada as the provider of its Star Choice MasterCard® with WorldPoints™. MBNA Canada is the leading provider of co-branded and affinity credit card programs in Canada.

Star Choice customers can now choose between the Star Choice Platinum MasterCard and the Star Choice Preferred MasterCard. As an exclusive promotional offer, for those customers who choose to use their Star Choice MasterCard on a pre-authorized basis to pay for their Star Choice service, they will receive $50 in programming credits.

The Star Choice MasterCard provides existing customers with another convenient advantage to pay for their Star Choice account, while collecting valuable reward points that can be used towards Star Choice programming, travel, merchandise, and gift certificates. Plus, unlike other rewards programs, there are no blackout dates.

"What a great time to be a loyal Star Choice customer," said Jim Cummins, V.P., National Operations for Star Choice Communications Inc. "You can get all the great benefits that the Star Choice MasterCard has to offer, plus enjoy the value-added benefit of $50 in programming credits."

For an annual fee of $29, the Star Choice MasterCard with WorldPoints provides cardholders with access to the WorldPoints rewards program, in addition to many other features and benefits including world-class customer service 24 hours a day, 7 days a week; emergency travel benefits; rental insurance; car rental accidental death and dismemberment insurance; personal effects insurance; MasterPurchase® insurance; and extended warranty protection every time the card is used.

"We are very excited to have Star Choice become our exclusive Canadian direct-to-home satellite affinity card partner," said Martin Parizeau, Senior Executive Vice President, MBNA Canada Bank. "It is an excellent combination of two customer-service driven companies uniting to provide products and services tailored to the needs of Star Choice customers."

Customers interested in ordering or finding out additional information about the Star Choice MasterCard, can visit, or by contacting a customer service representative at 1 888 554-STAR.

About Star Choice Communications Inc. Star Choice Communications Inc., a division of Shaw Communications Inc. (Symbol: TSX - SJR.NV.B, NYSE - SJR), is a leading Canadian provider of quality digital audio and video Direct-to-Home (DTH) satellite services. Star Choice delivers one of Canada's largest channel selections to more than 830,000 customers. Canadians can purchase Star Choice equipment at more than 4,000 locations across the country, including Radio Shack, Future Shop, Best Buy, Leon's and The Brick. Visit Star Choice at for more information.

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