Star Media Group

Star Media Group

April 12, 2011 10:23 ET

Star Media Group Premieres the New Toronto.com

Toronto.com and Toronto Star's Online Entertainment Section Become One, Providing Users With a One-Stop Shop

TORONTO, ONTARIO--(Marketwire - April 12, 2011) - Star Media Group, a division of Toronto Star Newspapers Limited, is pleased to announce the launch of the all-new Toronto.com as the entertainment section of thestar.com. Toronto.com has been redesigned to become one of Toronto's leading digital entertainment brands, and "the" online destination for Torontonians to explore the latest in entertainment news.

The new Toronto.com features the best of both worlds – maximizing its years of expert guidance on what to do in Toronto and combining it with amazing Toronto Star entertainment news coverage. Toronto.com is still the source for what is happening in the Greater Toronto Area, but will also provide the latest in entertainment news from around the globe.

"We are excited about this launch," said John Cruickshank, Publisher of the Toronto Star and President of Star Media Group. "The new Toronto.com marries the Star's strength in coverage of entertainment news with rich information on local attractions and destinations. Most importantly it presents this news and information in a way that meets the needs and interests of both our readers and our advertisers. "I invite everyone to visit the new Toronto.com site. I think you will be impressed."

Since it was first launched 13 years ago, Toronto.com has grown and evolved from a guide to the city to an entertainment hub.

"Toronto.com provides readers with one destination to plan and manage their entertainment schedule," said Gerard Doyle, Senior Product Manager of Toronto.com. "With access to reviews, news, events and information on local businesses, anyone planning their weekend can search event and attraction listings, read past reviews, share with friends and buy tickets instantly – all in one place."

The new Toronto.com also features social networking enhancements, including live Twitter feeds and entertainment news updates from Toronto.com and Toronto Star reporters and bloggers. Readers are connected to Toronto.com's diverse online community and can interact and share their views. At the same time, local businesses will benefit from a portal that links them to their customers and the conversations happening online.

About Star Media Group

Star Media Group is broadly based with interests in print, digital and broadcast media, led by its flagship property, the Toronto Star, Canada's largest newspaper, which is read in print and online (thestar.com) by 3.0 million readers every week. In addition, Star Media Group includes Toronto.com, wheels.ca, parentcentral.ca, yourhome.ca, moneyville.ca, Torstar Syndication Services, Eye Weekly, Sway Magazine and The Canadian Immigrant. Star Media Group also includes the jointly owned Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary, Edmonton and Halifax and the Chinese language newspaper Sing Tao. Star Media Group is a division of Toronto Star Newspapers Limited, which is a subsidiary of Torstar Corporation.

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