SOURCE: Star Micronics

Star Micronics

July 09, 2012 15:41 ET

Star Micronics Partners With SalesVu

TSP654L Printer Seamlessly Integrates With the SalesVu Solution

EDISON, NJ--(Marketwire - Jul 9, 2012) - Star Micronics America, a leading worldwide manufacturer of point of service printers, recently announced their partnership with SalesVu. SalesVu's mobile payment and point of sale solution is designed to significantly improve efficiency for retail stores, restaurants, and mobile businesses. 

SalesVu is comprised of a payment application for the Apple® iPhone®, iPad® and iPod touch®, which connects to a secure cloud-based infrastructure for centralized management, reporting and marketing. SalesVu offers numerous features including the ability to track cash, check, gift card, and credit card transactions; print and email receipts; barcode scanning; cash drawer management; and a low 2.7% flat rate credit card processing fee for U.S. companies. SalesVu selected the Star Micronics TSP654L printer because of the various drivers available and its support of iOS products. 

The TSP654L offers high reliability and performance at a low cost. Ideal for retail establishments and restaurants, it offers fast printing (150 mm/sec) and "drop-in and print" paper loading. The printer also features a small footprint and reliable guillotine cutter. The Star Micronics printer can also be connected to a cash drawer, which opens automatically after cash transaction or manually through the SalesVu iPad POS. 

The partnership between SalesVu and Star Micronics is designed to provide business owners with the power and flexibility of traditional point-of-sale solutions that are usually extremely expensive and difficult to set up. 

"Our goal is to change people's expectation about the cost and complexity of a fully featured point of sale solution," says Pascal Nicolas, CEO at SalesVu.

Indeed, the SalesVu application is completely free and can be downloaded at no charge from the Apple® App Store. Once downloaded, the application turns an iPad® into a mobile point of sale and automatically discovers all Star TSP654L printers on the network. Each Star Micronics printer can be configured as a receipt printer, kitchen printer, or bar printer. If there are multiple iPad® POS devices in the same location, they can all print to the same printer and will only send the appropriate items to each printer (i.e. food to kitchen printer, drinks to bar printer, etc).

SalesVu and Star Micronics are revolutionizing the traditional wait service paradigm as well. Instead of going back to the counter to enter orders, waitresses can use the free point of sale application on an iPod touch®, which provides the exact same features as the iPad® version. This capability significantly improves wait staff effectiveness and helps speed up service time considerably by sending orders directly from table side to the bar or kitchen -- with the iPod touch® sending a print command to the appropriate Star Micronics printer on the network. Consumers can even pay at the table by swiping their credit card directly on the iPod touch or iPad, their credit card never has to leave the table. 

"We are thrilled about the relationship we have formed with SalesVu," stated Christophe Naasz, Director of Marketing at Star Micronics. "This partnership proves the reliability of Star printers and their ability to work with cutting-edge technology trends."

To learn more about Star Micronics, visit

About Star Micronics America
Star Micronics America, Inc. is a subsidiary of Star Micronics Company Ltd., the second-largest small printer manufacturer world-wide. Star Micronics also manufactures audio components, high-precision machine tools, and precision parts. Star Micronics Company Ltd. is ranked as one of the Top 50 "Most Stable" Japanese companies on the Japanese Nikkei. For more information, visit or call 800-782-7636.

About SalesVu
SalesVu is the first mobile payment application that's tied to a cloud-based management infrastructure. The SalesVu mobile payment and point of sale solution is designed to significantly improve efficiency for the mobile workforce. In addition to the operational benefits SalesVu provides, its patent-pending technology also integrates with Facebook so that businesses can share deals and generate buzz through their own customer base. The elegance of the SalesVu solution allows it to be much more than just a mobile payment app and turns it into a complete end-to-end enterprise business solution. For more information, visit

Contact Information

  • Media Contacts:
    Hillary Dieter
    SkyRocket Group, Inc.
    Email Contact
    (814) 833-2373

    Regina Mazza
    Star Micronics America, Inc.
    Email Contact
    (732) 623-5500 x580