SOURCE: Star Micronics

Star Micronics

March 26, 2013 12:15 ET

Star Micronics' SM-S220i Pairs With Appetize Application

Printer Will Be Used With Appetize App at the Capitol Theatre

EDISON, NJ--(Marketwire - Mar 26, 2013) - Star Micronics America, a leading worldwide manufacturer of point of sale printers, recently announced support of the SM-S220i Bluetooth by the Appetize app. Appetize is an iPhone® and Android™ based mobile app that allows fans at entertainment venues to purchase food, drinks, and merchandise from the comfort of their seats.

Launched in 2012, Appetize has been in service in California and New York for major events including The Black Keys, Carrie Underwood, LMFAO, Red Hot Chili Peppers, Kelly Clarkson and the Los Angeles Lakers. Fans can easily enter their order and pay from their mobile device, and the order will be delivered to their seats.

The Appetize app will pair with the SM-S220i to print receipts, which contain pertinent product delivery information such as seat number, order, total sale, price and contact information. The Bluetooth connection of the SM-S220i allows the Appetize system to print receipts at the venue's refreshment or souvenir stands without putting greater burden on the already stressed mobile and WiFi networks in the venue. Equipped with a sleek, compact and lightweight design, it is compatible with all operating systems including iOS (iPad®, iPhone®, iPod®) and all Bluetooth devices.

"Star Micronics is extremely excited to have the SM-S220i supported by the Appetize app," stated Christophe Naasz, Director of Business Development at Star Micronics. "We believe this kind of mobile technology will soon be featured in all entertainment venues and we are happy to be leading the way. The SM-S220i is the ideal mobile printing solution for the hospitality industry."

Appetize recently implemented the SM-S220i to print customers' order receipts at the Capitol Theatre in Port Chester, New York. Capitol Theatre is a historic rock music theatre that originally opened in 1926, and played host to the likes of Janis Joplin, Pink Floyd and the Grateful Dead in the early 70's. After 30 years as a special event and catering hall, Capitol Theatre returned to its roots as a premier concert venue.

"Choosing a printer for the Appetize app was simple when we found the SM-S220i," stated Kevin Anderson, Business Development at Appetize. "We believe that the Bluetooth printer will allow for increased scalability and deploy-ability as it simplifies the onboarding process. All entertainment venues need to begin receiving mobile orders with an iPad® and printer."

To learn more about Star Micronics printers, visit

About Star Micronics America

Star Micronics America, Inc. is a subsidiary of Star Micronics Company Ltd., one of the largest small printer manufacturers world-wide. Star Micronics also manufactures audio components, high-precision machine tools, and precision parts. Star Micronics Company Ltd. is ranked as one of the Top 50 "Most Stable" Japanese companies on the Japanese Nikkei. For more information, visit or call 800-782-7636.

About Appetize

In April 2012, we launched the Appetize food, beverage, and merchandise ordering app and API, forever changing the live ordering experience. Thousands of people have already enjoyed using Appetize at concerts and professional sporting events, and the excitement hasn't ended there. We've already seen great interest for the same technology in various industries from developers, managers, and IT personnel alike. The team of 4 and its various partners are growing, and always looking for new relationships and talent. To learn more about Appetize, visit

Contact Information

  • Media Contact:
    Henry Shen
    Star Micronics America
    732.623.5500 x580
    Email Contact