Star Fine Foods

August 22, 2011 12:00 ET

Star Sets Its Sights on Bay Area for Its First Major California Olive Oil

Historic California Brand Founded in San Francisco in 1898 Returns to Its Roots to Test Its First California-Grown Olive Oil; Venerable Brand Partners With Zare at Fly Trap for Aug. 25 "Global Olive Oil Tasting and Pairing Party"

FRESNO, CA--(Marketwire - Aug 22, 2011) - If you can make it in the kitchens and restaurants of San Francisco, home to some of the most discriminating Mediterranean cuisine-loving foodies and families in the world, you can make it anywhere.

That's the thinking of Star Fine Foods (, the 113-year-old California importer of olive oils and specialty food products, that has selected the Golden Gate City to test the first California-grown extra virgin olive oil in its history scheduled for major distribution and promotion.

Founded in San Francisco in 1898, Star is among the Golden State's oldest and most distinguished makers of Mediterranean specialty products, known for its locally distinctive olive oils produced from some of the richest olive-growing regions of the world.

The new Star® California Extra Virgin Olive Oil (EVOO) features a unique blend of fresh, first cold-pressed Arbequina, Arbosana and Koroneiki olives grown in California's Central Valley. It arrives in Northern California supermarkets and specialty food retailers this summer in 16- and 24-ounce glass bottles for the suggested retail price of $9.45 and $12.98, respectively.

"The Bay Area knows its Mediterranean cuisine like few other places in the county -- so we knew we wanted to preview our new California EVOO here before anywhere else," said Jeffrey Freeman, CEO and president of Borges USA (

According to Freeman, Northern Californians can expect memorable aromas, fruity notes and a peppery finish that is uniquely complementary to Star's olive oils grown in the Mediterranean region. Star will be working with San Francisco-based chefs, restaurateurs, food bloggers and other influencers to get the word out.

"Even the most passionate connoisseurs of Mediterranean cuisine are surprised to learn of the remarkable taste variances and pairing possibilities of regionally grown olive oils," he said. "Our new California EVOO offers a bolder taste, perfect for a lighter, California-influenced menu. It pairs especially well with salads, pastas and marinades, and is great for bread dipping."

The launch of Star California EVOO will be supported by major in-store, promotional, PR and digital/social media efforts. The product will be carried at retailers throughout Northern California, including Safeway, SaveMart/Lucky's, Stater Bros., Raley's, UG, Unified and Walmart. Product rollout throughout the West is anticipated in the fall.

Star, which is now based in Fresno, Calif., will also partner with Hoss Zare, executive chef of Zare at Fly Trap (, to host an Aug. 25 "Global Olive Oil Tasting and Pairing Party" to introduce food bloggers, chefs and local residents to the taste and pairing possibilities of Mediterranean and California olive oils.

Like all olive oils, Star California Extra Virgin Olive Oil is one of the healthiest fats, with no cholesterol, carbohydrates or trans fats. It is gluten-free and high in monounsaturated fats and antioxidants.

About Star Fine Foods
Founded by the Guirlani family in San Francisco in 1898, Star Fine Foods is one of California's oldest and most distinguished food brands, best known for producing distinctive olive oils and Mediterranean specialty products from the richest olive-growing regions of the world. Star is the top-selling olive oil in the Western United States and one of the best-selling olive oils nationally. The Fresno, Calif.-based company also imports Spanish green olives, Greek pepperoncini, vinegars, capers, anchovies, and onions, as well as a line of domestically produced products. Star is owned by Borges USA, a division of the Borges Mediterranean Group, a 115-year-old Spanish food company with holdings in more than 100 counties. For more information, go to

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