SOURCE: Paragon Financial Limited

Paragon Financial Limited

June 06, 2012 08:20 ET

Starbucks and Green Mountain Coffee Roasters Look to Take Advantage of Falling Coffee Prices

The Paragon Report Provides Stock Research on Starbucks and Green Mountain Coffee Roasters

NEW YORK, NY--(Marketwire - Jun 6, 2012) - Coffee companies will look to benefit from the recent declines of coffee and sugar prices. Coffee futures in May saw their longest monthly slide in nearly 31 years as growing global supply is far exceeding current demand. A drop in coffee bean prices could assist profit margins in the industry. The Paragon Report examines investing opportunities in the Coffee Industry and provides equity research on Starbucks Corporation (NASDAQ: SBUX) and Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR).

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According to Volcafe, one of the world's leading coffee merchants, global production will increase to 134.3 million bags, beating the previous forecast of 132 million. World consumption of coffee increased only 1.7 percent in 2011, which was below the average of the previous 12 years, according to the International Coffee Organization. "Macro-economic uncertainty remains a major driver in the coffee market, impacting currency relationships and potential future demand," analysts at Rabobank International stated in a recent e-mailed report.

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Starbucks will look to improve their food menu with the purchase of a small bakery chain. On Monday the company announced that it purchased the La Boulange bakery chain for $100 million. Starbucks coffee shops in the Bay Area will first start to see new products from the bakery before they are rolled out nationally. "We'll take it one store at a time, starting in metropolitan areas around the U.S. where there's demand," said Cliff Burrows, president of Starbucks Americas.

Green Mountain Coffee Roasters last month announced that they have reached a multi-year agreement with Eight O'Clock Coffee Company (a member of the Tata Global Beverages family of brands) to make Eight O'Clock coffee, Tetley tea, and Good Earth tea available in K-Cup and Vue packs for Keurig Single Cup Brewing systems.

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