SOURCE: eMarketer

eMarketer

eMarketer

January 25, 2011 14:00 ET

Starcom MediaVest Group Invests in Enterprise Deal With eMarketer

SMG Offers eMarketer's Digital Intelligence to All Its Employees Around the World

NEW YORK, NY--(Marketwire - January 25, 2011) - Starcom MediaVest Group (SMG) is providing 6,700 employees across its 110-office network access to eMarketer's analysis of digital marketing, media and commerce information.

The deal represents a corporate-wide commitment on SMG's part to educate and inform its personnel across all departments and disciplines on the importance and impact of digital trends. 

"Digital isn't a testing ground where our industry can afford to make mistakes anymore, as this deal demonstrates," said Kate Sirkin, EVP Research at SMG. "We think we've taken an important step in giving all our employees the information they need to lead the industry as digital media becomes a mainstream channel for marketers and advertisers."

The global deal gives media-buying giant SMG access to the steady flow of information on online marketing, media spending and consumer usage trends that eMarketer produces by daily aggregating and analyzing data from thousands of media, research, government and academic sources.

"This represents a major step forward," said Lisa Church, president of eMarketer. "We're honored to help raise the digital IQ of their entire organization, beyond the research and digital departments."

According to eMarketer, US advertisers spent $25.8 billion on internet ads in 2010 -- 15.3% of total advertising dollars for the year. By 2014, the firm estimates online ad spending will reach $40.5 billion and account for more than 21% of total ad spending.

In September 2010, Starcom MediaVest Group and eMarketer jointly released the Global Media Intelligence Report, an in-depth look at digital media in 29 global markets.

About eMarketer
eMarketer provides the digital intelligence that enables businesspeople, marketers and advertisers to make more accurate, informed and timely digital marketing and media decisions. Aggregating and analyzing information from more than 4,000 sources worldwide, the firm publishes daily articles, analyst reports and the most comprehensive database of digital marketing statistics in the world: www.emarketer.com

About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experiences. These brand 'experiences' are brought to life by distinct, strategic point-of-views -- Truth and Design and Space for Ideas -- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts.

With nearly 6,000 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek.

SMG is part of Publicis Groupe (Euronext Paris: FR0000130577), the world's third largest communications group. Publicis Groupe is also ranked as the world's second largest media counsel and buying group and is the first global network in digital and healthcare communications. Publicis Groupe launched VivaKi (www.vivaki.com) to leverage the combined scale of the autonomous operations of Digitas, Denuo, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com

Contact Information

  • Media Contact:
    Clark Fredricksen
    eMarketer
    Tel. 212-763-6056
    Email Contact

    Media Contact:
    Jill Kelly
    Starcom MediaVest Group
    212.468.3828
    Email Contact