SOURCE: Artfest International, Inc.

September 27, 2010 07:45 ET

StarFest Direct Launches National Television Campaign

DALLAS, TX--(Marketwire - September 27, 2010) - StarFest Direct, a wholly owned subsidiary of Artfest International, Inc. (OTCBB: ARTS), today announces that it has launched the "Honey I'm Working" TV marketing campaign in support of its independent distributer base.

The new 30 sec. spot will air, starting with Time Warner Cable and Time Warner On Demand, on the ArtChannel.TV and a host of other media and Internet. The first in a series of commercials featuring High Profile Celebrity Icons will kick off with Ed "Too Tall" Jones, a legendary Hall of Fame NFL player who, during his 15 year career, helped lead the Dallas Cowboys to three NFC championships and three Super Bowls.

The spot can be seen on YouTube at: http://www.youtube.com/watch?v=wAQI287Dq4g, at Artfest International at: http://www.artfestinternational.com/index.php/starfest-direct/videos, or by visiting the StarFest Direct website at: http://www.starfestdirect.com/too-tall-commercial.aspx.

"Our new and improved StarFest catalog and web site has been redesigned to better serve our distributers. We are heavily concentrating on the sports and memorabilia part of our catalog, and will feature legendary stars and athletes as our spokespersons," stated Angie Tassan, Artfest International CMO.

Artfest International, through its wholly owned subsidiary, StarFest Direct, www.starfestdirect.com, has created a new and unique concept, aimed at equipping an average individual to become an independent distributer and earn extra income by simply watching and enjoying their favorite sports. At the same time StarFest Direct creates the ability for celebrities and athletes to monetize their fan base and help the fans earn income through a direct selling concept. This is achieved by logging in at www.starfestdirect.com and starting the program. The website and membership is free and anyone can join and begin building their business.

"We are providing an extra income opportunity to those who wish to add an additional income to their household, while simply enjoying their favorite sports and entertainment programs. And we are helping Athletes and celebrities to help their fans and followers to create a revenue driven home business," stated Edward Vakser, Artfest CEO.

"In the state that our economy is in, it's great to know that we are contributing to the economic recovery by helping individuals supplement their income one at the time. Just think that by providing an opportunity to earn a few extra grand per month, we at StarFest will enhance and change lives," Bill Strother, Art Channel's VP of Productions.

Artfest recently announced that its wholly owned subsidiary Art Channel TV has moved its production, master control and broadcast operations to Maximedia Studios. Maximedia is one of the leading television and recording production facilities in the Dallas area. Art Channel TV will now be operating out of a 33,000 square foot facility, which will help meet the future demands. The Company plans to produce various projects such as "Thomas Kinkade's Impressions of Israel Collection," "Rhupert TV," and the next season of women's football league utilizing this facility. Maximedia Studios has an impressive list of clients from "American Idol" to the Jonas Brothers and Mariah Carey, Kenny Chesney, Shakira, and Sister Hazel.

For more information, please call: 877-278-6672 or 480-326-8577

Artfest International, Inc.

Artfest International, Inc. brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and StarFest Direct, Inc. (www.StarFestdirect.com), offering the most exciting product and rewards program in the history of direct sales marketing.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact Information

  • For More Information and RSVP Contact:

    Artfest International, Inc.
    Public Relations
    (480) 326-8577
    (877) 278-6672

    For more detailed info. please visit:
    www.artfestinternational.com