SOURCE: Starlight Children's Foundation

Starlight Children's Foundation

October 27, 2014 15:56 ET

Starlight and Yoobi Announce Partnership to Support Kids in Hospitals

Dave Koz and Family Donate $117,000 to Starlight Children's Foundation

LOS ANGELES, CA--(Marketwired - October 27, 2014) -

Starlight Children's Foundation Honors RJ Mitte, the Koz Family, Ido Leffler and CBS EcoMedia at 2014 Starlight Awards

Starlight and Yoobi announce partnership to support pediatric patients across the nation

Dave Koz and family surprise attendees with $117,000 donation to Starlight

Tonight, Starlight Children's Foundation, a leading global charity that partners with experts to improve the life and health of kids and families around the world, presented awards to RJ Mitte, the Koz Family, Ido Leffler and CBS EcoMedia at the 2014 Starlight Awards. More than 400 people attended the gala event at the historic Vibiana in downtown Los Angeles. The gala benefit celebrated philanthropists, innovators and leaders who play an important role supporting Starlight's mission.

RJ Mitte ("Breaking Bad," "Switched at Birth") received the charity's inaugural Starbright World® Inspiration Award; the Koz family including Grammy-nominated saxophonist and radio host Dave Koz, businesswoman and philanthropist Roberta Koz Wilson (Audrey's/Cookies for a Koz), entrepreneur, composer and producer Jeff Koz and the family's late, inspirational matriarch Audrey Koz -- were honored with the Founder Award; social entrepreneur Ido Leffler (Co-founder of Yes To Inc., and Co-founder and CEO of Yoobi) was presented with the Innovator Award; and CBS EcoMedia was the 2014 recipient of the General H. Norman Schwarzkopf Leadership Award.

During his acceptance speech for the Innovator Award, Ido Leffler announced a partnership with Starlight Children's Foundation through its Starlight® Wish List platform, the world's first online giving marketplace created by Starlight last year. Beginning this November, for each product purchased on Yoobi.com, Yoobi will donate an additional item to Starlight Children's Foundation. Through this partnership, Yoobi's bright and colorful supplies will be distributed to school programs within children's hospitals nationwide, affecting more than 30,000 kids in the New Year!

"When I had the pleasure of meeting the Starlight team and learned about the incredible ways they were improving the life and health of kids and families around the world, I instantly knew we had to be a part of it," said Leffler. "Since June, we've been brightening classrooms nationwide one pack of supplies at a time, and are now able to bring the same creativity and inspiration to school programs within these children's hospitals that need them most."

During an academic year, children are absent from school due to a chronic illness an average of 16 days, compared to the state average of 7 days, according to the Journal of Pediatrics. The children's hospitals supported by Starlight collectively serve more than 21 million patient visits per year, and through this partnership, Yoobi will help ensure that kids in classrooms, whether in a regular school or in a hospital setting, have the fundamental supplies they need for learning and creativity.

"The life-changing impact that Starlight Children's Foundation makes on kids and families around the nation, and all across the globe is profound," said Paul Polizzotto, President and Founder of CBS EcoMedia. "Thanks to the financial support provided by our advertising partners through our WellnessAd program, we're able to help Starlight advance their mission and deliver quality programs that improve the hospital experience for seriously ill children and their families in communities across the nation. It's an honor to accept the General H. Norman Schwarzkopf Leadership Award this evening on behalf of EcoMedia and the CBS Corporation."

Accepting his award, RJ Mitte thanked Starlight saying, "I am truly moved to receive the first-ever Starbright World Inspiration Award from Starlight Children's Foundation, and to be recognized for something I enjoy doing so much and something that gives back to me ten-fold."

The 2014 Starlight Awards concluded with a surprise announcement by Dave Koz, Jeff Koz and Roberta Koz Wilson who presented Starlight with a check totaling $117,000. The funds were raised through a silent auction aboard the second annual Dave Koz & Friends at Sea Alaskan cruise this past September and the sales of Koz Wines and Audrey's Cookies/Cookies for Koz. The Koz family, including the late Audrey Koz, the family's matriarch and long-time Starlight supporter, were honored with the Founder Award.

Dave Koz said, "I've gotten back way more than I could ever possibly give to Starlight. The kids I have met through Starlight taught me the power of perseverance and positive thinking in overcoming my own challenges, and they inspire me every day to approach my life the way they approach theirs. I've found that investing in Starlight is investing in these amazing children. If you can lift one spirit up with a toy, or a few minutes diversion on a Starlight Tablet or Fun Center unit, you might just be able to change the world, giving these children the wings to become the amazing vibrant human beings we know they can be."

"Children are the future of our communities and our world, and each one of us possesses the ability to ensure that they enter the future, our future with the support they need to become inspiring leaders," said Jacquie Hart, Starlight Global CEO. "Thanks to the incredible generosity of Ido Leffler, the Koz family and all of tonight's honorees, Starlight will be able to make its transformative impact on millions of kids and families around the world."

Sponsored by Spaghettini and the Dave Koz Lounge, the Starlight Awards is a signature fundraising event garnering an array of celebrity supporters, philanthropists and business leaders who share a common goal of raising funds to support family-centered Starlight programs and services.

Starlight programs include: the Starbright World online community, the first-ever private social network started in 1995 by filmmaker and Chairman Emeritus Steven Spielberg and the late General H. Norman Schwarzkopf. Additional programs include: Starlight® Fun Center® mobile entertainment units, Starlight® Tablets, Starlight® Wish Lists, Starlight® Comfort Kits and Starlight® Sites. These programs have served more than 60 million children and their families around the world and help to empower kids to better understand and manage their illnesses, provide therapeutic distraction and visual entertainment, connect kids and families facing similar challenges and help optimize health outcomes of chronically ill children.

Click here to see photos on Getty Images.

Click here to see video on Getty Images.

Photo 1 caption: KCBS 2 / KCAL 9 President and General Manager Steve Mauldin ® presents CBS EcoMedia, Inc. President and Founder Paul Polizzotto with the General H. Norman Schwarzkopf Leadership Award at the 2014 Starlight Awards at Vibiana on October 23, 2014 in Los Angeles, California. (Photo by Mark Davis/Getty Images)

Photo 2 caption: Presenter Troy Carter (L) and honoree and Yoobi Co-founder/CEO Ido Leffler, winner of the Innovator Award, pose backstage at the 2014 Starlight Awards at Vibiana on October 23, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for Starlight Children's Foundation)

Photo 3 caption: Honoree RJ Mitte poses with the Starbright World Inspiration Award at the 2014 Starlight Awards at Vibiana on October 23, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for Starlight Children's Foundation)

Photo 4 caption: John Stamos speaks onstage at the 2014 Starlight Awards at Vibiana on October 23, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for Starlight Children's Foundation)

Photo 5 caption: Honoree Dave Koz, honoree Roberta Koz Wilson (Audrey's Cookies Founder & CEO), Starlight Children's Foundation Global Board Chair Roger Shiffman, music producer Jeff Koz and Starlight CEO Jacquie Hart present the check to Starlight at the 2014 Starlight Awards at Vibiana on October 23, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for Starlight Children's Foundation)

About Starlight Children's Foundation

Founded in 1982, Starlight Children's Foundation is a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year. To learn more, visit www.starlight.org, and follow Starlight on Facebook at StarlightChildrensFoundation and on Twitter @StarlightOnline.

About Yoobi

Yoobi is an awesome new school supply brand that uses engaging designs and vibrant colors to spark creativity and make learning fun, while also solving a very big problem. After a trip down the school supply aisle with his daughters, co-founder and CEO Ido Leffler saw the opportunity to create a brand that would both inspire and help students. For every Yoobi item purchased, Yoobi contributes a Yoobi item to a classroom in need, right here in the U.S. By 2015, together with the Kids In Need Foundation, Yoobi aims to impact more than 30,000 K-3rdGrade classrooms nationwide, changing the lives of over 750,000 kids. Together with Starlight, Children's Foundation, Yoobi will also distribute supplies to school programs within children's hospitals nationwide, affecting more than 30,000 kids in the New Year! Yoobi offers more than 80 different items, from pens to journals and highlighters, all under $10 and sold exclusively at Target stores nationwide and on www.Yoobi.com.

About CBS EcoMedia Inc.

At EcoMedia, we're propelled by the desire to create positive social change; that's been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we're fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial -- and media, in general -- into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.

By participating in EcoMedia's EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia's advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia's advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

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