SOURCE: Toronto Fashion Incubator

Toronto Fashion Incubator

SOURCE: Starshot


December 09, 2014 14:00 ET

Starshot to Work With Toronto Fashion Incubator to Deliver New Corporate Partnerships for the Organization and Its New Labels® Event...

TORONTO, ON--(Marketwired - December 09, 2014) - Toronto Fashion Incubator (TFI) has retained Starshot to develop new corporate partnerships, delivering innovative marketing opportunities for brands in Canada through fashion and it's world class designers.

Canada continues to produce some of the best designers and fashion trends in the world. TFI has played a significant role in developing that talent and giving designers the opportunity to hone their craft. TFI's New Labels® program, regarded as one of the best fashion events in NA, is allowing up-and-coming designers to showcase their talent and reap the rewards.

Starshot has been retained to develop new marketing strategies for corporate partners to connect with the millions of consumers who are touched by the fashion industry in Canada each year. Starshot will also represent the consolidated marketing interests of TFI in market.

"It's our responsibility to identify new partnership opportunities that will benefit our members," said Susan Langdon, Executive Director, TFI. "We're excited about our alignment with Starshot which will allow TFI to develop untapped marketing opportunities for our non-profit organization."

The Starshot Sport and Lifestyle practice will lead the new partnership.

"We feel there is a significant opportunity to approach fashion differently, as both a business and lifestyle," said Glenn Young, SVP, Starshot. "When we look at the programs TFI manages and the volume of interest Canadian consumers have for the industry, we see great opportunity to develop integrated programs that not only provide corporate partners with value, but also enhance the experience for the fashion consumer."

About TFI

The Toronto Fashion Incubator (TFI) is an award-winning and highly-acclaimed non-profit organization dedicated to supporting and nurturing Canadian fashion designers and entrepreneurs. TFI is the world's first official fashion incubator, established in 1987 by the City of Toronto. Since its launch, the TFI model has been adopted by over thirty global cities including London, Paris, New York, Milan, Amsterdam, Melbourne and Chicago. For almost three decades, TFI has fostered many of Canada's most celebrated talents such as Sunny Fong of Project Runway Canada fame, Joeffer Caoc, David Dixon, Pina Ferlisi at McQ, Todd Lynn, Arthur Mendonça, Line Knitwear and Smythe.

About TFI New Labels®

TFI New Labels® is an annual, national, prestigious competition organized by the Toronto Fashion Incubator (TFI). Established in 1992, the competition has launched the careers of many of Canada's best designers such as David Dixon, Joeffer Caoc, JUMA, Caitlin Power, Golnaz Ashtiani, Todd Lynn, Narces, Sid Neigum, Sarah Stevenson and Miriam Baker to name just a few.

About Starshot

Founded in 1999, Starshot is a full service marketing agency specializing in events, demand generation, digital and sport and lifestyle marketing programs. With offices in Toronto and Chicago, we provide our clients with services that drive sales, create brand experiences and leave a lasting impression on audiences.

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