SOURCE: StarSoft Development Labs

November 14, 2006 08:00 ET

StarSoft Announces Partnership With Direct Tech, Inc.

StarSoft to Assist Direct Tech in the Development of Its Suite of Products for Multi-Channel Merchandise Planning

CAMBRIDGE, MA -- (MARKET WIRE) -- November 14, 2006 -- StarSoft Development Labs, the premier software outsourcing service provider with development centers in Russia and Eastern Europe, today announced a new partnership with Direct Tech, Inc., the leading developer of software used to improve marketing, merchandising and inventory management for organizations that market through e-commerce, catalog, and retail sales channels.

StarSoft and Direct Tech have successfully completed their first joint Agile software development project. This collaborative development effort resulted in a comprehensive reporting tool integrated into the entire suite of Direct Tech's products, including Forecast 21 inventory management tool, Merchandise Assortment Planning, and Open to Buy budgeting software. This wide-ranging line of software is used to drastically improve supply chain execution in merchandise assortment planning, inventory management and purchasing, and demand planning, as well as retail allocation and replenishment. The newly developed Dynamic Reporting System (DRS) encompasses a number of report creation capabilities such as active filtering of columns, dynamic column selection and summarization, information sorting, and grouping and adjustment, allowing for dynamic reporting by the end-users.

"We wanted to ensure that our software had the most comprehensive and flexible active reporting capabilities built directly into the product, without the need for an additional third-party program," said Craig Harding, President of Direct Tech. "We chose StarSoft as our development partner based on its strong reputation as a high quality provider, its experience with Agile processes, and its impressive track record with other ISVs."

The companies used an Agile development methodology called Scrum for the implementation of this project by the geographically distributed team. "We are very satisfied with the initial outcome," said Ray Goodman, Vice President of Technology at Direct Tech. "Due to constant synchronization achieved by daily Scrum calls, we were able to collaborate efficiently, eventually completing the project on time and with desired quality."

The DRS project signals the launch of an ongoing relationship for the two companies, with a number of development projects in the pipeline for the near future.

"We are excited to continue working with Direct Tech, Inc., and look forward to a dynamic long-term relationship," said Peter Vaihansky, StarSoft's Vice President of Marketing. "With our combination of Agile techniques and strong CMMI-based process discipline, we are particularly well suited to support software and service providers like Direct Tech in their critical product development efforts."

About StarSoft Development Labs

StarSoft Development Labs ( has been providing software outsourcing services to American and European clients since 1991. Headquartered in Cambridge, Massachusetts, USA, StarSoft operates development centers in the Russian cities of St. Petersburg and Kazan, and in Dnepropetrovsk, Ukraine. StarSoft excels in developing complex e-business solutions, enterprise portals, and specialized business applications for healthcare, telecommunications, financial services, real estate, and other industry sectors. Clients include Computer Sciences Corporation (CSC), T-Mobile, IBM, Macromedia, Fellowes, ScriptLogic, and other Fortune 500 and mid-size growth companies.

About Direct Tech, Inc.:

Direct Tech, Inc. ( is the leading developer of inventory management software used to improve marketing, merchandising and inventory management for organizations that market through e-commerce, catalog, and retail sales channels. Direct Tech's clients include Hickory Farms, Fingerhut, Oriental Trading Company, Hammacher Schlemmer, Sundance Catalog, Plow & Hearth, Swiss Colony, The Home Depot, and others.

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