July 18, 2007 15:02 ET

Start Counting Your Sheep With Dormez-Vous

Adopt a Sheep and support the Children's Miracle Network/Réseau Enfants-Santé in Quebec

MONTREAL, QUEBEC--(Marketwire - July 18, 2007) - Dormez-vous has launched its first annual Adopt-a-Sheep fundraising effort in Quebec in support of the Children's Miracle Network/Reseau Enfants-Sante. Visitors to any of the 22 Dormez-vous store locations across Quebec can 'adopt' an adorable, plush Serta Counting Sheep toy for a minimum contribution of $10 between June 27 and August 5, 2007. 100% of every dollar goes to support the Children's Miracle Network through Operation Enfant Soleil and the St. Justine's Children's Hospital, Montreal Children's Hospital, and the Centre hospitalier universitaire de Quebec (CHUQ).

"Giving back is very important to Dormez-vous and we strive to make a positive impact on the communities we serve," said Lynn Martel, Vice-president. "This year, we hope to sell over 3,000 sheep through our new annual Adopt-a-Sheep program to provide essential resources to local children's hospitals."

"Children's Miracle Network hospitals helped more than 2.6 million Canadian children last year and almost 600,000 children in Quebec alone through it's partnership with Operation Enfant Soleil," said Alison Bloetjes, director of corporate development for Children's Miracle Network. "Thanks to organizations like Dormez-vous, we are able to provide funding for much needed research, education, equipment and special programs - giving kids in your community what they deserve."

Dormez-vous will promote the program through in-store displays, web site reports and radio advertising. Customers can visit any one of the 22 Dormez-vous locations to make their donation and take home their newly adopted sheep.

Dormez-vous stores are located in the following Montreal-area locations:

Dollard-des-Ormeaux Vimont Laval Lasalle
St. Leonard St. Laurent Blvd. Longueuil
Laval Sherbrooke Street Mascouche
Lachenaie Somerled Chateauguay
Saint-Jerome Decarie Joliette
Vaudreuil St-Eustache Plateau Mont-Royal
Saint-Constant St-Jean-sur-Richelieu
Brossard Ville St-Laurent

About Dormez-vous

Founded in 1994, Dormez-Vous is the fastest growing specialty mattress retailer in Quebec, currently with 22 locations and still growing. They offer one of the largest mattress selections in Quebec from all the major manufacturers, including a wide selection of headboards and footboards as well as a large assortment of accessories.

About Children's Miracle Network

Children's Miracle Network is an international non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals and health foundations across North America. Each year the 170 Children's Miracle Network hospitals, 14 of which are in Canada, provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind.

Through its year-round efforts to help kids, Children's Miracle Network has raised more than $2.2 billion to date, most of which is donated a dollar or two at a time by caring individuals across North America. In 2005 Children's Miracle Network raised more than $30 million for the 14 Canadian member children's hospitals/foundations and the 2.6 million children they treated. In Canada, the children's hospitals/foundations receiving funding from Children's Miracle Network are: Operation Enfant Soleil (St. Justine's Children's Hospital, Montreal Children's Hospital, Centre hospitalier universitaire de Quebec (CHUQ)), BC Children's Hospital Foundation in Vancouver, Alberta Children's Hospital Foundation in Calgary, Stollery Children's Hospital Foundation in Edmonton, Children's Health and Hospital Foundation of Saskatchewan in Saskatoon, The Children's Hospital Foundation of Manitoba in Winnipeg, SickKids Foundation in Toronto, Children's Health Foundation in London, McMaster Children's Hospital in Hamilton, Children's Hospital of Eastern Ontario Foundation in Ottawa, IWK Health Centre in Halifax, and Janeway Children's Hospital Foundation in St. John's.

Contact Information

  • Massy-Forget Public Relations
    Marie-Christine Garon
    514-842-2455 ex. 23