SOURCE: Define My Style

Define My Style

May 17, 2012 10:16 ET

Startup Job Gives Teens Access to Fashion World

Define My Style Is Seeking Design Assistants to Lead and Contribute to Girls' Fashion & Style Site

CINCINNATI, OH--(Marketwire - May 17, 2012) - Define My Style, an online community of next-generation designers and fashionistas, is seeking 500 Design Assistants from across the country to discover and share their sense of style and design, create and publish fashion-oriented content, and interact with other members of the community and bring their designs to life.

The program is accepting nominees on a rolling basis and already has been met with great enthusiasm. Girls can participate from home, and the best candidates are girls ages 14-22 who are passionate about style and have a drive to help others.

Design assistants must be highly motivated and eager to share their opinion. They will:

  • Lead and influence more than 50,000 members;
  • Connect with fashion-industry professionals, including stylists, designers, models and bloggers;
  • Be granted first access to trends, tools and brand partnerships;
  • Develop a personal brand;
  • Write blog posts, snap design-inspiring photos, submit videos and contribute to social media;
  • Build their resume for college.

In return, Design Assistants can earn points, badges (credits), swag and free bags from

"I'm excited to be one of the first Design Assistants," said Kate Richey, a Cincinnati high school sophomore and a DMS Design Assistant. "We're getting to learn about fashion and design, and then we are given projects around what we've just learned. It allows us each to be creative and have fun. It's great to know that what we say and do makes an impact on the entire community."

Define My Style design assistants each will receive an elevated page on the DMS Web site where their accomplishments and profile will be housed. They look like this:

"The Design Assistant program offers a unique ability to play a role in fashion and influence the DMS community. At Define My Style, our goal is to provide right tools and connections to this creative next generation of leaders and influencers in the world of fashion," said Kristine Sturgeon, founder and CEO of Define My Style. "We are excited about all we have in store in the coming months."

Teachers or parents who want to nominate a teen can use this link:

Girls who want to apply to be a Design Assistant can use this link:

About Define My Style
Define My Style's mission is to inspire creativity, collaboration and courage in the next generation of designers, fashionistas and entrepreneurs. With a growing and robust community of more than 50,000 teens and an extended ecosystem of industry partners, Define My Style offers tools and connections to bring ideas to life. Members are able to choose the role they want to engage in social commerce: including buyer, designer, marketer, critic, and influencer of products.

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