SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

July 11, 2011 13:41 ET

Starwood Hotels Around the World Roll Out the Welcome Mat for Millions of New Chinese Travelers

Outbound Chinese Travelers Expected to Top 100 Million by 2015

SHANGHAI, CHINA--(Marketwire - Jul 11, 2011) - Next time you order room service, forget bacon and eggs and burgers. How about Congee, rice, or noodles? Starwood Hotels is betting big on Chinese travelers and is launching a program that caters to the tastes and preferences of the outbound Chinese traveler.

To prepare for this growing force of new travelers, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) has announced the launch of Starwood Personalized Travel -- an industry first program designed to serve the unique preferences of Chinese travelers.

Rapid Growth in Chinese Business at Starwood Properties in 2010
In gateway cities, Starwood Hotels saw double and triple digit growth by Chinese traveler in 2010

  • The W New York, Times Square - 173%

  • The St. Regis Monarch Beach, Southern California - 140%

China is Starwood's second largest hotel market outside of the U.S. and its fastest growing, with 75 hotels in China and nearly 100 in the pipeline.

Debuting at 19 Starwood hotels in gateway cities around the globe, the company has plans to roll it out across all its hotels and resorts by February 2012. Starwood properties now offering these services include Sheraton New York Hotel & Towers; W New York - Times Square; Le Méridien Piccadilly, London; Westin Paris - Vendôme; Westin Tokyo; W Seoul Walkerhill; Sheraton Waikiki; Westin St. Francis, San Francisco and Sheraton Buenos Aires Hotel & Convention Center.

The program features:

  • In-hotel Chinese Specialist - An in-hotel specialist will assist Chinese guests at all participating hotels with everything from translation assistance to facilitating transportation.

  • Comforts of Home - Each hotel has tea kettles, slippers, instant noodles and toiletries either in-room or available upon request.

  • Translated Collateral - Upon arrival, guests receive a packet of local area information -- shopping, sightseeing and key hotel information -- translated into Chinese.

  • Familiar Foods - Hotel restaurants have Chinese-friendly menu items.


Video contains:

B-roll: Chinese guest checking-in and close-up of welcome kit: Delivery of slippers and tea kettle, Hotel menu in English and Chinese, Room service- delivering congee, Airport footage, Starwood properties , Starwood logo.

Soundbites: Gerard Widder, General Manager, W Times Square, Daisy Lin, Sheraton New York, Associate - Translator, Charlie Shaw, President of Galaxy Tours, Joseph Lo, Starwood Guest, Geoff Freeman, Executive VP, U.S. Travel Association.

Contact Information

  • Contact:
    Jeffrey Sindone