SOURCE: The National Center on Addiction and Substance Abuse at Columbia University

September 18, 2006 16:04 ET

Statement by Joseph A. Califano, Jr. Chairman and President, The National Center on Addiction and Substance Abuse at Columbia University and Former U.S. Secretary of Health, Education and Welfare

on New Beverage Called "Cocaine Energy Drinks"

NEW YORK, NY -- (MARKET WIRE) -- September 18, 2006 -- The following is a statement by Joseph A. Califano, Jr. Chairman and President of The National Center on Addiction and Substance Abuse at Columbia University:

"Redux Beverages should be ashamed of creating and marketing an insidious product entitled 'Cocaine Energy Drink -- The Legal Alternative.' The creation and pushing of a beverage, which, Redux claims, 'numbs the throat to add an oral sensation much like cocaine does,' is disgraceful. It is clearly aimed at children and teen 'partygoers.' In this country alone, more than one million Americans use cocaine at least weekly and putting a product on the market that glamorizes an illegal and addictive drug like cocaine is irresponsible and reprehensible. I call on all retailers, restaurants, bars and coffee shops to refuse to sell this disgusting product."

Contact Information

  • Contact:
    Lauren Duran
    212-841-5260