SOURCE: StayinFront

StayinFront

September 30, 2009 09:00 ET

StayinFront Adds On-Demand CRM Option for Life Sciences

StayinFront EdgeRx Delivers Industry-Specific, On-Demand CRM for Pharmaceutical and Biotech Companies

FAIRFIELD, NJ--(Marketwire - September 30, 2009) - StayinFront, Inc., a leading global provider of CRM and decision support solutions, announced today the introduction of StayinFront EdgeRx, a new On-Demand CRM and analytics solution developed specifically for Pharmaceutical and Biotech companies.

StayinFront EdgeRx draws on StayinFront's 20 years of industry leadership in driving innovative life sciences CRM technology. By extending that expertise to on-demand solutions, pharmaceutical and biotech companies can now benefit from an offering that is rich in functionality, fast to deploy, agile in the field and complete with uncompromised analytics.

StayinFront EdgeRx helps field sales teams more effectively manage their territories and sales managers to measure, respond and coach their teams for improved productivity and overall results. The StayinFront EdgeRx product also includes comprehensive hosting services, automatic upgrades, web-based training and the option to add support services such as help desk and hardware asset management.

StayinFront EdgeRx can be accessed by users online or offline and unlike basic browser applications, it works, looks and performs like a desktop application offering superior user experience and performance. Key features include targeting, call tracking, sample inventory management, electronic signature capture, state expense capture, Google maps and integrated analytics.

"CRM for pharmaceutical and biotech companies just got easier. StayinFront EdgeRx offers the ability to deploy a new CRM system rapidly, reduce costs and still provide sales and marketing teams with the tools they need to drive market share. We have streamlined implementation and speed-to-deployment without compromising the critical biopharma functionality our customers rely on. StayinFront EdgeRx is a fantastic value," said Ken Arbadji, vice president of Sales for StayinFront U.S.

Dale Hagemeyer, Managing Vice President - Gartner Industry Advisory Services added, "We're seeing that one size doesn't fit all for global pharmas and that often a combination of on-premise and SaaS provides the greatest value across the various markets. Greater flexibility is also super-critical as the kind of customization done 2-3 years ago is rarely done or even necessary with some of the latest tools. Similarly, the role of 'software vendor only' is giving way to new support service models that combine the ability to tailor specialized and tiered support services backed by deep industry expertise."

StayinFront EdgeRx is a single system that is highly scalable and accommodates multiple roles such as primary care, specialty care, key opinion leaders, medical science liaisons and institutional sales. The system also allows administrators to easily make changes, saving time and money in IT supervision and maintenance.

StayinFront has been a trusted partner to the world's top pharmaceutical and biotech companies and offers something few on-demand CRM vendors can -- single-vendor accountability. StayinFront can provide the entire solution, from software to infrastructure to support services with the assurance of trained and experienced in-house life science professionals.

For more details about StayinFront EdgeRx or to experience an online demonstration, please visit stayinfront.com.

About StayinFront

For over 20 years, StayinFront has been a global leader in the development, delivery and support of leading CRM and decision support tools. From new products such as Edge and Web Detailing to the full suite of online and offline solutions, StayinFront's innovative technology helps increase sales force effectiveness while delivering robust performance and flexibility. On-demand or on-premise, StayinFront provides the rich functionality, fast deployment and easy to use tools that your teams need to sell more and manage better.

StayinFront has been chosen globally as a strategic partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies and StayinFront solutions have been implemented in over 65 countries in 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com.