SOURCE: StayinFront

StayinFront

November 04, 2015 15:31 ET

StayinFront Announces Deal With Kellogg Company to Provide Mobile Retail Execution and DSD Software for Field Force

FAIRFIELD, NJ--(Marketwired - Nov 4, 2015) - StayinFront, Inc., a global leader in mobile SaaS retail execution solutions, announced today it has reached an agreement with Kellogg Company (NYSE: K) to deliver cloud-based mobile software to their North American Snacks sales force and direct store delivery (DSD) teams.

Kellogg chose StayinFront to help streamline its retail execution into a single system and provide a scalable solution with advanced capabilities, including dynamic, data-driven in-store selling.

StayinFront TouchCG® and StayinFront TouchCG LT™ will deliver the tools and detailed information about store conditions, sales volumes and promotions, enabling reps to do more, know more and sell more. Integrated dashboards and KPIs help reps complete essential, high-value tasks, while StayinFront Analytics™ provide managers with real-time visibility into field performance. In appropriate routes to market, StayinFront PitchBook™ will enable field representatives to easily launch customized, data-driven, multimedia presentations to store buyers.

"StayinFront TouchCG and TouchCG LT are robust products that will enhance our in-store DSD efficiency and productivity," stated Eric Gripentrog, VP, DSD Sales & Operations at Kellogg Company. "StayinFront's mobile software is highly configurable for many of different Kellogg roles and routes to market which, in turn, improves the path to value."

"We are pleased to be partnering with Kellogg Company, a leader in the consumer goods industry," commented Thomas R. Buckley, CEO, StayinFront. "Kellogg's field reps will benefit from StayinFront's dynamic TouchCG technology, uniquely designed to give field reps the ability to Do More, Know More and Sell More."

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands -- Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more -- nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billon servings of cereal and snacks -- more than half of which are breakfasts -- to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details about StayinFront products and solutions, visit www.stayinfront.com

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