SOURCE: StayinFront


January 26, 2011 10:55 ET

StayinFront Announces New CRM Platform for Mobile Devices

StayinFront Touch™ Enables Access to StayinFront CRM Data on iPhones, iPads and Google Android Smartphones

FAIRFIELD, NJ--(Marketwire - January 26, 2011) - StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, has announced the development of an advanced mobile platform, StayinFront Touch, for its CRM solutions.

StayinFront Touch raises the bar in mobile CRM as a platform that provides remote access to StayinFront CRM using a range of the world's most popular mobile products, including iPhones, iPads, and Google Android smartphones, from a single application. By supporting various devices, StayinFront Touch allows companies to take advantage of the latest mobile technology and offers hardware flexibility at any time, without the need to reinvest in a mobile CRM platform.

Total cost of ownership can be reduced with StayinFront Touch. Tony Bullen, Executive Vice President and Chief Technology Officer at StayinFront, explains, "Around the globe, enterprises that adopt iPhones, iPads and Google Android consumer devices for customer relationship management are gaining a powerful business tool. By incorporating these products into a CRM strategy, organizations can potentially lower their acquisition and maintenance costs of other hardware such as laptops and tablets. StayinFront Touch can be deployed to teams quickly, easily and securely. They can be using their devices for CRM activities in a matter of minutes."

Several industry-specific products that leverage the StayinFront Touch technology are being developed. The company expects the first of the products with CRM functionality critical to success in specific verticals to be released early first quarter.

"People are excited seeing StayinFront CRM on the iPhone, iPad or Droid. The application is slick and impressive, and reps are eager to access it on the devices many of them already carry. Sales management knows they will see improvements in productivity. And, technology groups like the idea of reducing their footprint. StayinFront Touch is a game-changer," said Ken Arbadji, Vice President of North American Sales at StayinFront. 

About StayinFront

StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

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