SOURCE: StayinFront


July 28, 2011 14:00 ET

StayinFront Announces Partnership With Data Experts for Improved Master Data Management

StayinFront Joins Forces With AdvantageMS to Increase Sales Force Effectiveness for Biopharma Field Reps

FAIRFIELD, NJ--(Marketwire - Jul 28, 2011) - StayinFront, Inc., a leading global provider of CRM systems and mobile sales force effectiveness tools, announced today that it has formed a strategic partnership with master data management experts AdvantageMS aimed at improving the competitive advantage of biopharma field reps conducting business with medical professionals.

StayinFront's new alliance will significantly impact the timeliness, accuracy and compliance of data that is needed for biopharma field reps to successfully complete a call with physicians. Data about the medical professional from AdvantageMS's market-leading National Provider Database can now be served in real-time to users of StayinFront Life Sciences CRM solutions.

"Sales operations executives in pharma companies are under enormous pressure on a daily basis to reduce costs, increase effectiveness, and remain compliant with government regulations," said Sam Barclay, Vice President of Business Development and Client Services at StayinFront. "When master data management effectively intersects with CRM and there is improvement in the speed and quality of data available when and where the field reps need it, significant opportunities exist impacting each of these three areas, as well as for enhancing business relationships."

The new system will enable biopharma sales reps to get accurate data on medical professionals before even speaking with them. Compliance issues can be streamlined by ensuring the physician is validated before they are sampled, and costs associated with poor data quality can be reduced.

"StayinFront CRM, coupled with the AdvantageMS National Provider Database, can provide the rep with a competitive advantage by having the opportunity to sell to the physician upon the first contact, thereby boosting sales force effectiveness," said Barclay.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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