SOURCE: StayinFront


June 21, 2011 14:00 ET

StayinFront Announces Successful Rollout With Multinational Consumer Goods Company

Company Will Use SaaS-Based StayinFront EdgeCG™ for Store Sales and Merchandising Tasks

FAIRFIELD, NJ--(Marketwire - Jun 21, 2011) - StayinFront, Inc., a leading global provider of CRM systems and mobile sales force effectiveness tools, announced today that it has completed a successful rollout of StayinFront EdgeCG in the Canadian region of a multinational consumer goods company. StayinFront EdgeCG™ is StayinFront's on-demand sales force automation software.

The rollout in Canada represents the latest country to be added to the growing list of nations involved in the global relationship between StayinFront and the manufacturer of many of the world's most recognized products. The Company is a leading international consumer goods company, providing personal products that enhance health hygiene and well-being for 1.3 billion people in more than 150 countries.

The StayinFront EdgeCG rollout was completed in less than four weeks, according to Sam Barclay, Vice President of Business Development and Client Services at StayinFront, who said the Company plans to use the software for in-store sales and merchandising tasks, including in-store picture taking, reading bar codes and geo-tagging data records.

StayinFront EdgeCG is an on-demand system with all the functionality to support retail execution strategies specifically for consumer goods companies. With StayinFront EdgeCG, reps minimize the amount of time spent on routine administrative tasks and focus on those that add value to the business. Managers also benefit by the insight they gain into the store, which enables quick decision and prompt action.

"From rapid implementation to increased productivity and efficiency, this project highlights many of our strengths," said Barclay. "The response to the system from the field has been excellent, and we look forward to continuing our partnership with this consumer goods leader and helping contribute to their success around the world in the years to come."

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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