SOURCE: StayinFront


February 03, 2011 21:00 ET

StayinFront EdgeCG Delivers Consumer Goods On-Demand CRM Product

StayinFront Asia Generates Immediate Industry Buzz for New Product

SINGAPORE--(Marketwire - February 3, 2011) - StayinFront, Inc., a leading global provider of CRM and decision support solutions, has announced the release of a fast moving consumer goods (FMCG) industry-specific version of its leading on-demand CRM and analytics solution, StayinFront EdgeCG. The new offering provides an on-demand system to deliver a broad range of industry-specific functionality and analytics capabilities in one package. It is the first in the Asian consumer goods marketplace and sets a new standard in retail execution solutions.

StayinFront EdgeCG represents the latest in StayinFront's long-standing history of creating and delivering innovative consumer goods CRM technology to the industry. By extending the company's expertise to on-demand CRM, StayinFront EdgeCG not only combines rich CG functionality and uncompromised analytics in a single solution, it can be rapidly deployed so that field force efficiency and productivity is optimized quickly.

In launching StayinFront EdgeCG, Kerrie-Anne Turner, StayinFront's APAC Vice President, said "Introducing the first complete on-demand CRM solution specifically for the consumer goods sector is very exciting. We know that StayinFront EdgeCG is the right tool for FMCG companies. It gives them the power and flexibility to be highly successful in the evolving and highly competitive retail landscape."

StayinFront EdgeCG -- Right for FMCG in Asia

StayinFront EdgeCG is Asia's first and only on-demand CRM system for Consumer Goods companies with all the functionality to support their retail execution strategies. For example, the system can be used to ensure the right product at the right price is on the right shelf at the right time. It provides critical, two-way information flows between head office and field organizations: detailed information is pushed to the field to ensure proper implementation of all planned activities and field reps are armed with the necessary resources to identify and optimize sales opportunities.

The sector-specific functionality for effective sales force automation:

  • Supplies reps with objectives, tasks, surveys and promotions to drive in-store sales

  • Ensures compliance with agreed terms

  • Identifies trends

  • Highlights distribution gaps

  • Tracks competitive activity

Selling More and Managing Better

StayinFront EdgeCG provides the clarity field forces need to more effectively manage their territories and for sales managers to measure, respond and lead their teams for improved productivity and overall results. Key features include:

  • Visibility -- through built-in analytic and KPI engines, managers have insight into what's happening at the store. KPIs can be adjusted with changing business priorities.
  • Field force efficiency -- value of time spent in-store is maximized by ensuring each rep is performing the right tasks at the right time in the right place.
  • Adaptability -- by matching in-store workflow, the system is easy for field reps to use and is consistent with existing business processes, minimizing the time required for each store visit.

Web-based training aids full use of the system and its functionality. Customers also have the security and convenience of automatic upgrades.

About StayinFront

StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top consumer goods, life sciences, and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or

Contact Information

  • Contact Information:
    Shelley Lim
    StayinFront SEA Pte Ltd
    65 6275 8225