SOURCE: StayinFront


September 07, 2011 10:06 ET

StayinFront on Shortlist for Field Marketing Award

Consumer Goods Industry Recognizes StayinFront for UK Retail Execution and Customer Management Excellence for Second Consecutive Year

LONDON--(Marketwire - Sep 7, 2011) - StayinFront, Inc., a leading global provider of CRM and decision support solutions, announced today that its UK division has reached the shortlist for the Field Marketing and Brand Experience Awards 2011, an honor awarded top field marketing organizations by executives in the Consumer Goods Industry.

The awards are hosted by Field Marketing and Brand X Magazine and winners will be announced at the Field Marketing and Brand Experience Awards program in October.

A prestigious panel of judges cited StayinFront for excellence in the category "Most Effective Client Relationship." StayinFront based its entry on the successful implementation of its data capture and analysis solution to Momentum Instore, who is part of the McCann Worldwide Group, providing field marketing, merchandising and installation to a number of brands and retailers across the UK.

Wayne Gallaway, Managing Director EMEA, StayinFront, said, "We are very pleased to be shortlisted again this year following our success in the 2010 awards. The award nomination demonstrates the advantages of applying our StayinFront EdgeCG software as a service platform to deliver best in class merchandising, key account selling and direct store delivery functionality to Consumer Goods and Field Marketing organizations."

Entrants for the award must have shown how they incorporated a new idea or technology into the FMBE arena as part of a highly successful campaign. StayinFront EdgeCG™ is an on-demand retail execution system that provides industry-specific functionality and analytics in one complete cost-effective, cloud-based package. StayinFront EdgeCG helps field forces more effectively manage their territories and sales managers measure and respond for improved productivity and overall results.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront is a registered trademark of StayinFront, Inc. StayinFront EdgeCG is a trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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