SOURCE: StayinFront

StayinFront

September 08, 2010 03:00 ET

StayinFront on Shortlist for Innovation in Action Award

Consumer Goods Industry Recognizes CRM Software Company for UK Field Marketing Initiatives

LONDON--(Marketwire - September 8, 2010) -  StayinFront, Inc., a leading global provider of CRM and decision support solutions, announced today that its UK division has reached the shortlist for the Innovation in Action Award, an honor awarded top field marketing organizations by executives in the Consumer Goods Industry.

The awards are hosted by Field Marketing and Brand X Magazine and winners will be announced at the Field Marketing and Brand Experience Awards program in October 2010. A prestigious panel of judges selected six campaigns for the shortlist from a number of competitive entries in the field marketing/consumer packaged goods arena.

Entrants for the award must have shown how they incorporated a new idea or technology into the FMBE arena as part of a highly successful campaign. StayinFront based its entry on the successful implementation of its solution to REL, UK's third largest field marketing agency. StayinFront Consumer Goods for Contract Sales Organisations is a hosted field force automation solution that is enhancing the performance of REL's in-field mobile sales teams by providing high-performance data capture. This enables their client teams to be more effective and self-sufficient across all key accounts.

StayinFront Consumer Goods is a retail execution solution that offers multi-market channels, including direct store delivery; speed; mobility and in-field insight connected to class leading integrated analytics. This allows field and management teams to recognise, communicate and respond rapidly to changes in the marketplace.

For over 20 years, StayinFront has been a global leader in the development, delivery and support of leading CRM and decision support tools. StayinFront has been chosen globally as a strategic partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies and StayinFront solutions have been implemented in over 65 countries in more than 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com.