SOURCE: StayinFront

StayinFront

January 19, 2011 11:36 ET

StayinFront Receives Innovation in Action Award

Consumer Goods Industry Recognizes CRM Software Company for UK Field Marketing Initiatives

LONDON--(Marketwire - January 19, 2011) - StayinFront, Inc., a leading global provider of CRM and decision support solutions, announced that its UK division was recognized as a silver winner of the Innovation in Action Award, an honor awarded top field marketing organizations by executives in the Consumer Goods Industry.

The awards are hosted by Field Marketing and Brand X Magazine, a quarterly magazine for the face-to-face marketing industry. A prestigious panel of judges selected StayinFront from a number of competitive entries in the field marketing/consumer packaged goods arena. The challenge was to show how a consumer goods company had incorporated a new idea or technology into the FMBE arena as part of a highly successful campaign.

StayinFront demonstrated how it implemented its retail execution solution to REL, the UK's third largest field marketing agency. StayinFront Consumer Goods for Contract Sales Organisations is a hosted field force automation solution that enhances the performance of in-field mobile sales teams by providing high-performance data capture. This enables client teams to be more effective and self-sufficient across all key accounts. Judges were particularly impressed with the fluidity of the system. Tasks and objectives pushed to the field improve efficiency and returned data enable decision and action by management teams so that companies can recognize, communicate and rapidly respond to changes in the marketplace.

Wayne Gallaway, Managing Director EMEA, StayinFront, said, "We are pleased and honored to have been recognized by our colleagues in the consumer goods industry with this prestigious award. Most importantly, we were able to increase the efficiency and effectiveness of REL's client teams across all accounts in their field operations."

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com or log on to our blog at http://blogs.stayinfront.com

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