SOURCE: Krames StayWell

March 06, 2014 08:00 ET

StayWell Health Management and Krames StayWell to Merge

New Company Will Deliver Comprehensive Portfolio of Health Engagement Solutions to Address Changing Health Care Landscape

YARDLEY, PA--(Marketwired - Mar 6, 2014) - MediMedia announced the merger of its StayWell Health Management and Krames StayWell divisions into one organization, to be called StayWell. The company will leverage newly combined resources, expertise, and technology assets to help its clients attract and engage health consumers, educate patients and members to improve health outcomes, and enhance health and productivity.

"As the health care industry evolves, consumer health engagement, care collaboration and population health management are becoming increasingly important as strategic imperatives to improve health and health outcomes, reduce costs and increase client revenue," said Bill Goldberg, CEO, MediMedia. "Value-based incentive programs focused on improving the health and well-being of consumers and improving quality present a significant opportunity for StayWell to drive value to all of the segments we will now serve together: hospitals, health plans and employers."

Combining Krames StayWell and StayWell Health Management unites a broad portfolio of superior health engagement solutions, including custom health communications, robust health content assets, population health management solutions and technology capabilities. StayWell will serve more than 2,000 clients, spanning the health care industry -- including health plans, hospitals, health systems, provider groups, employers, consumer health organizations, pharmaceutical companies and medical associations.

The merger will become effective March 31, 2014. Trent Sterling, CEO of Krames StayWell, will serve as CEO of StayWell. Additional details regarding leadership and organizational structure will be disclosed following the completion of the merger.

"This move accelerates our strategy and positions us to deliver even greater value to our clients," said Sterling. "We're creating a new kind of health engagement company. Combining our existing products and solutions with new investments in data analytics and technology ideally positions StayWell to deliver more innovative, personalized and meaningful health engagement programs which help our clients achieve their operational and business objectives."

Harmonizing technology and product development plans, redeploying features across platforms and sharing best practices will enhance innovation and accelerate the delivery of these new solutions in the market. StayWell's vision is to bring technologically advanced products, tools, and services to the market to help consumers make positive health decisions.

About Krames StayWell
Krames StayWell, a leading health engagement solutions company, provides a broad portfolio of solutions to help its clients achieve their acquisition and retention, population health management, and patient and consumer education goals. Leveraging extensive technology assets, advanced analytics, rich health content and robust, multi-channel deployment, Krames StayWell solutions reach consumers with the right message at the right time in the right format. Krames StayWell solutions touch more than 80 million people every year and are redefining engagement to drive positive consumer health decisions and behavior change. For more information, please visit www.kramesstaywell.com.

About StayWell Health Management
StayWell Health Management, LLC is a population health management company that pairs the science of behavior change with the art of program delivery to help organizations improve employee health and wellness, increase productivity, and decrease health care costs. StayWell's proven approach yields three key outcomes that strengthen cultures of health -- organizational alignment, social connection, and personal change. StayWell programs receive top industry honors, including the C. Everett Koop National Health Award, NBGH Best Employers for Healthy Lifestyles Award, and WELCOA Well Workplace Awards for health management programs. For more information, visit www.staywell.com.

About MediMedia
Headquartered in Yardley, PA, MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Its health information services group creates, publishes, distributes, and syndicates health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers -- both hospitals and physicians, payers, and online media companies. MediMedia's health management services group provides integrated disease and lifestyle population health management services that help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. The professional segment derives its revenues from providing online and offline professional promotion, engagement, and education services targeted to health care professionals and their patients.

MediMedia is a Vestar Capital Partners portfolio company.