SOURCE: Stellar Loyalty

November 09, 2015 09:00 ET

Stellar Loyalty Strengthens Relationship With Loyalty360 to Drive Future Direction of Customer Experience, Engagement and Loyalty Marketing Agenda

Stellar Loyalty CMO Named as New Loyalty360 Board Member

DALLAS, TX--(Marketwired - November 09, 2015) - Stellar Loyalty, Inc., the consumer relationship company, and Loyalty360, the loyalty marketers' association, today announced at the Engagement & Experience Expo (http://www.engagementexpo.com/Home) an expansion of their relationship to collaborate on the strategic direction of the customer loyalty market. To that end, Stellar Loyalty's Chief Marketing Officer Narina Sippy has joined the Loyalty360 Board. The new Board will convene at the Engagement & Experience Expo to set 2016 strategy and objectives.

"The board is comprised of senior executives at Loyalty360 member and sponsor companies who will ultimately help us set the future of loyalty marketing," said Mark Johnson, CEO & CMO of Loyalty360. "The definition of loyalty is changing, evolving from the traditional exchange of points and rewards to an emotional-based understanding of the customer. Brands are looking for guidance and clarity, and they want access to unbiased content and validated standards and metrics. They recognize the opportunity to elevate the role and strategic value of loyalty marketing within their organization, and we are ready to step up and help them."

Stellar Loyalty will join forces with Loyalty360 and other board member organizations to develop clear metrics, best practices, standards, and certifications related to customer experience, customer engagement, and other marketing processes within loyalty marketing.

"It is an honor to be included in the Loyalty360 Board and to collaborate with such a high caliber team," said Narina Sippy, Stellar Loyalty CMO. "We have a unique opportunity to take a leadership role in shaping the future of customer loyalty, one which intertwines the disciplines of loyalty marketing, engagement and customer experience. The Engagement & Experience Expo provide us with an ideal opportunity to get feedback from brands on our priorities and deliverables for 2016."

Hosted by Loyalty360, the Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Stellar Loyalty is a silver sponsor of the event, demonstrating the Stellar Consumer Relationship Cloud at the show and participating in the closing general session on Wednesday, November 11th.

ABOUT STELLAR LOYALTY

Stellar Loyalty, Inc. is the first applications provider to deliver mobile best, cloud-based, big data loyalty and engagement solutions. With the Stellar Consumer Relationship Cloud, we help brands build more loyal and profitable relationships by optimizing the cycle from acquiring and engaging consumers to transacting with and rewarding them. Our mission is to bring delight and value to every consumer experience by enabling brands to instantly recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is privately held with offices in North America, Europe and Asia. For more details please visit www.stellarloyalty.com or follow Stellar Loyalty on LinkedIn, Facebook and Twitter @StellarLoyalty

Stellar Loyalty is a trademark of Stellar Loyalty Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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