SOURCE: Towel Spa

November 09, 2007 15:31 ET

Step Out of the Shower and Into a Cozy, Warm Towel With Towel Spa™

A Unique Way to Give Warmhearted Wishes -- and Warm Towels -- to Anyone on Your Holiday List

CLEVELAND, OH--(Marketwire - November 9, 2007) - The cold winter months are here, the holidays are right around the corner and as always, you have a long list of presents to buy. Now, one new product lets you give the gift of toasty towels that will have everyone thinking warmly of you all year long.

There's nothing like Towel Spa™ to quickly warm towels, bathrobes and more, so anyone can step out of the shower into cozy warmth everyday. This portable, compact towel warmer thoroughly heats two towels or one large bath sheet in just minutes and keeps them warmed while you bathe. Towel Spa also warms blankets to make TV-watching time comfy, hats and mittens for those chilly walks with the dog, and even socks for toasty toes, so anyone can wrap themselves in warmth any time of the day.

"According to our research, Towel Spa is the most efficient and effective towel warmer on the market," said Doug Whitner, said Doug Whitner, president of Towel Spa development company Innovation Direct. "We tested every other product out there -- from towel bars that did not heat the whole towel evenly to a $5,000 model that has to be electrically installed -- and TowelSpa outperformed them all."

"No one likes those first chilly steps out of the shower. Once people start using Towel Spa, they'll wonder how they ever lived without it," Whitner added.

Operating Towel Spa is simple. Just place a towel inside, press the button on the front of the unit, and when the green indicator light turns off, your towel is evenly warmed and ready for use. Towels can stay in the warmer for up to 20 minutes, when the unit automatically shuts off for safety.

Towel Spa isn't just for the bathroom. It's just as useful next to a hot tub in the Rockies as it is in the foyer of a drafty city apartment. More functions include:

--  Mud Room -- in the winter, kids can put their gloves, scarves and hats
    in TowelSpa while they're bundling up.  Now winter wear will be warmed up
    by the time they're ready to head to the bus stop.
--  By the Door -- grown-ups can heat their mittens, too, before braving
    the cold to walk the dog or shovel snow.
--  Beside the Couch -- warm up throw blankets during a commercial break.
--  Bedroom -- warm up socks as you're getting dressed or slippers before
    relaxing for the evening.
--  Basement Bathrooms -- many homes have basement bathrooms, to which
    muddy kids and hard-working husbands are sent to clean up. Towel Spa
    provides these guys with a warm towel for a chilly basement.
--  ...and many more!

Towel Spa is available this holiday exclusively at all Brookstone locations and on The retail price is $79.95.

In partnership with Nottingham-Spirk Design, Innovation Direct, based in Cleveland, Ohio, specializes in bringing new products to market that make life easier. Principals Doug Whitner and Brian Sokol have years of experience innovating products in categories from housewares to automotive and DIY, taking them from concept to retail success.

Editor's Note: For more information, to try a Towel Spa, or to interview Doug Whitner about this and other innovative products in development, please contact Jodi O'Neill,, 216-912-2855 or Susan Gallik,, 216-912-2862.

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