SOURCE: Future Foam

Future Foam

December 01, 2011 12:56 ET

StepAhead With Nike Grind Makes Canadian Debut Exclusively at The Home Depot

First-of-Its-Kind Carpet Cushion Appeals to Eco-Friendly Consumers in Canada

COUNCIL BLUFFS, IA--(Marketwire - Dec 1, 2011) - Future Foam, one of the world's largest producers of polyurethane foam and developer of innovative recycled foam products, announced today that its StepAhead super-premium carpet cushion, sold exclusively at The Home Depot, is now available in all Canada stores.

"Due to the overwhelming success of StepAhead in the United States, The Home Depot has introduced this sustainable carpet cushion in Canada, offering an alternative to traditional carpet underlayment for the eco-conscious consumer," said Marc Vitale, Director of Operations for Future Foam.

Nike transports its pre-manufactured shoe scrap to five Future Foam facilities across the United States where it is refined into StepAhead carpet cushion. From January through September of 2011, more than 3 million pounds of Nike Grind material was converted into 60 million square feet of installed StepAhead cushioning in the United States.

"StepAhead with Nike Grind is doing surprisingly well and customers seem to be receptive even though it is not the inexpensive choice," said Doug Romanoff of Romanoff Flooring, a StepAhead installer. "In a difficult economy, we often see people trading down. But with this product they have chosen to step up."

In addition to being CRI green label approved, StepAhead meets low VOC emission criteria for improved indoor air quality. The carpet underlayment is easy to handle and install, and is supported by a lifetime warranty.

About Future Foam
Future Foam, Inc. began producing foam products in 1958 at their Council Bluffs, Iowa plant for use in bedding, furniture and carpet cushions. Today, with more than 15 fabrication plants, five pouring plants and five carpet cushion plants located across the United States, Future Foam offers a wide range of products and solutions for the cushioning market. Future Foam carpet cushion products, including its popular StepAhead product, have 90 percent recycled content. Visit stepaheadcushion.com for product information. For more information about Future Foam, visit: www.futurefoam.com or call 1-800-733-8061.

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