SOURCE: Powered, Inc.

Powered, Inc.

March 09, 2010 11:29 ET

StepChange Group Names Christopher Mike as Vice President, Strategic Accounts

Portland-Based Powered Company Hires Nike, EA and Agency Veteran to Manage Growing Fortune 100 Account Base

PORTLAND, OR--(Marketwire - March 9, 2010) -


NEWS FACTS

  • StepChange Group, a Powered company, today announces that it has hired marketing veteran Christopher Mike as Vice President, Strategic Accounts. Mike will bring with him more than 20 years of marketing, branding and social media experience to the Company's client base.

  • As Vice President, Strategic Accounts, Mike will be responsible for managing StepChange Group's ongoing initiatives with large consumer brands to ensure they maximize the strategy behind those programs as well as evaluate potential new outlets for consumer exposure. Mike will also be charged with growing a strategic account group that can serve as a resource to StepChange Group's clients that will allow accounts to benefit from the full expertise of a Powered company.

  • Mike has years of experience working in large consumer brands, including stints as Vice President of Marketing for Converse and Director of Marketing for Nike, where he led the development of the Nike Golf brand from a small footwear and apparel brand to one of the leading golf equipment brands in the industry.

  • Mike also directly managed marketing teams for consumer electronic brands. As Vice President of Marketing for Konami of America, Mike led and grew the marketing team that launched ESPN's first branded line of sports video games and helped secure a partnership with Universal Interactive Studios. And as Director of Advertising & Strategic Research for Electronic Arts, Mike was responsible for driving EA's global advertising and consumer insights strategies.

  • Immediately before joining StepChange Group, Mike was General Manager of Sports Marketing at Rocket XL, a marketing agency focused on helping clients execute brand and product campaigns in the social media space.

  • In addition to his brand experience, Mike started his career in various account management positions at Chiat/Day, DMB&B, Borders, Perrin & Norrander and Cole & Weber working on accounts such as Nissan, General Motors and Avia shoes.

QUOTES

  • "I am very excited to join StepChange, a clear leader in the social engagement space. As a Powered company, StepChange now has the unmatched resources in the strategic creation, implementation and management of marketing programs across the social sphere. I instantly knew this agency was special when I saw this list of blue-chip brands they have worked closely with over the years. Joining a company that has the ability to design social programs that deliver actual results is a difference maker and a premium position for me as marketer."
  • - Christopher Mike, Vice President, Strategic Accounts, StepChange Group

  • "Chris has an enviable track record of building high-performance teams and programs that deliver significant growth and satisfied customers across multiple Fortune 100 brands and top agencies. As part of the Powered family, StepChange is entering a new arena in the social marketing world and we are very pleased to have him as a member of our executive team."
  • - Kevin Tate, Founder & Principal, StepChange Group

ABOUT STEPCHANGE GROUP

StepChange, a Powered company, provides strategy, technology and services to create and manage social experiences for leading brands. Since 2006, more than 100 clients & agencies have used StepChange to design, develop and manage their social campaigns, sites and applications. StepChange is one of the first Facebook Preferred Developers, with a platform that significantly reduces the time and cost required to execute social marketing programs.

ABOUT POWERED

Powered is a full-service social media agency that helps brands and their agencies establish a meaningful brand presence across the social media spectrum. Powered builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities. Dozens of global brands rely on Powered for results-oriented social marketing programs that drive sales and build brand loyalty. Every day, millions of consumers connect with their favorite brands using Powered solutions. Powered and its new subsidiaries crayon, Drillteam, and StepChange maintain offices in Austin, New York, Portland, and San Francisco. For more information please visit www.powered.com

Contact Information

  • For More Information
    Matt Trocchio
    SHIFT Communications
    617-779-1848
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