SOURCE: Genuine Interactive

Genuine Interactive

October 19, 2015 09:30 ET

Stephen Potter Joins Digital Agency Genuine as SVP Creative Director; Former MMB and Arnold Creative to Help Guide Growth, Reach

BOSTON, MA--(Marketwired - Oct 19, 2015) - Genuine, the digital agency distinguished by its "invent together," user-first approach, today announced Stephen Potter as its new SVP Creative Director, starting immediately. Potter joins the fast-growing company from Boston-based creative agency MMB, where as Digital Creative Director, he spent five years directing large-scale integrated campaigns for clients such as Subway, Toyota, Ken's Foods, LogMeIn, Carrabba's, Foster Grant, American Funds. During his time at Arnold, campaigns included, Ocean Spray, Carnival, Royal Caribbean, Citizens Bank and Southern Comfort.

"Stephen's experience leading innovative creative work for some of the world's largest brands will be a huge asset to our teams and clients," said Genuine founder and Executive Creative Director Chris Pape. "We share a very similar philosophy and know he's going to thrive off of our deep digital design and technology resources."

Genuine connects experts from all disciplines -- digital, strategy, UX, design, development, media buying and placement -- to create experiences that are truly valuable for user-first brands. The Genuine team is grounded in the belief that they invent better when they invent together so they work closely with clients to put their products where their customers are, with the right messages, at the right times. Client work features innovative elements and the capability to evolve in real-time as needed, shattering the divide between traditional and digital marketing.

Potter commented, "Working in traditional advertising for the last fifteen years has given me invaluable experience with brand voice, creative development, and the marketplace -- but brands are now expanding well beyond advertising. Joining the team at Genuine is, for me, both a return to the digital-first world that I love, and a step forward with a creative, progressive agency that understands brand experience in a completely modern -- and genuine -- context."

At MMB, Potter demonstrated an expertise in coordinating multiple elements for maximum impact on client experience, branding and identity. Prior to MMB, he was VP Creative Director at Arnold Worldwide from 2001 to 2010 and served in that same role at Fuego5.

Potter's honors for work demonstrating results and innovation first and foremost include Creative Breakthrough of the Year for OMMA, WMA's Web Award, two Favorite Website Awards (UK) and a Webby. His integrated campaigns have earned him a silver Effie, a Yahoo! Big Idea Chair, an Adobe/Macromedia MAX Award and an IAB MIXX Award. He was also a London International Award finalist. A lifetime Bostonian, Potter started as an Art Director at Circle (now Euro RSG) and served as Senior Experience Lead at the pioneering Internet shop Razorfish. He is a graduate of the University of Massachusetts at Amherst.

ABOUT GENUINE
Since Genuine's founding in 2005, the company has invented and launched digital experiences for some of the world's most innovative brands. A member of the IPG group of companies, Genuine's reach extends to serving brands around the world, including Novartis, MassMutual, Eaton Vance, Akamai, Red Hat, Johnson & Johnson, and Lysol. Our mantra, "Invent Together," keeps the agency true to its core values and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Offices are located in Boston, New York, Chicago and San Francisco. Visit us at www.genuineinteractive.com.

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