Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

October 16, 2008 08:00 ET

Stepping Up to Help Abandoned Entellium CRM Customers, Maximizer Software Offers Significant Discounts

SMBs Receive Benefit of Newly Launched Maximizer CRM 10.5 with Next Generation Mobile CRM Platform

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 16, 2008) - Help is on the way for small and medium-sized businesses affected by Entellium's recent news of corporate turmoil. Maximizer Software (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, is offering Entellium customers 25 percent savings on its newly released Maximizer CRM 10.5 for businesses that may be concerned about the security of their customer data. Just released, Maximizer 10.5 provides a full-scale CRM solution via mobile, desktop and the Web.

The specific Maximizer Mobile CRM enhancements in version 10.5 are designed to support on-the-go sales professionals from the office, in the field, and on the road; ultimately driving the customer lifecycle from inquiry to prospect to lifetime customer. Maximizer is the only CRM vendor to offer the most real-time access options to customer and sales information on multiple platforms, including BlackBerry® 8000 Series, Pearl™, Curve™ and Bold™ smartphones and now Apple® iPhone™.

"Maximizer, a vendor trusted by more than 120,000 businesses, welcomes Entellium customers to take advantage of its 20 years of experience in enterprise-class solutions for SMBs," said John Caputo, president, Maximizer Software. "We encourage them to explore our mobile CRM options to make their sales and service organizations even more productive and successful in building long-term customer relationships."

Discount Pricing

Maximizer CRM 10.5 is available in three editions - Group, Professional and Enterprise - directly from Maximizer Software or through a global network of Business Partners. In addition to the 25 percent savings, Entellium customers interested in Maximizer Mobile CRM may also receive additional discounts depending on quantities purchased. This offer for Entellium customers is available for a limited time. Please call 1-800-804-6299 to inquire about discounts and mention Entellium.

Visit http://www.maximizer.com/solutions/maxcrm/whatsnew.html for more information on what's new in Maximizer CRM 10.5.

Visit http://www.maximizer.com/solutions/maxcrm/what-is-mobile-crm.html for more information on Maximizer Mobile CRM.

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online, or the desktop. Maximizer's solutions enable organizations to accelerate business growth by streamlining sales, marketing and customer service processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Societe Generale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.com.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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