SOURCE: Steri-Straw


May 17, 2016 09:00 ET

Steri-Straw Launches the First Fully Automatic Sterile Straw Dispenser

New Dispenser Guarantees Sanitization for Patrons and Saves Restaurants Money

CHICAGO, IL--(Marketwired - May 17, 2016) - Steri-Straw, the only automatic straw dispenser that completely sterilizes straws, will debut at the National Restaurant Association Show at McCormick Place in Chicago, May 21-24. After patrons place their hand beneath Steri-Straw's motion sensor, the device uses an ultraviolet light for complete sterilization as the straw passes through the system.

"There has been little to no innovation in automating the self-service area of fast casual restaurants where customers are grabbing utensils and condiments to promote cleanliness," said Che Wise-Jarvis, chairman and founder of Steri-Straw. "In the bathrooms, you have automated soap and paper towel dispensers. But where people are actually eating their food, you have pumps and dispensers spreading serious germs."

Steri-Straw is not only the cleanest option restaurants have for straw distribution, but it also eliminates the need for straws to be individually wrapped, which saves restaurants money when buying straws in bulk. Steri-Straw is also designed not to jam and can be placed either inside of a fast casual dining area or outside in a drive-thru.

As the highest volume straw dispenser on the market, each Steri-Straw unit holds up to 600 sterile straws. While it can stay plugged in and charged at all times, Steri-Straw has a battery life of two days when removed from its power source. Steri-Straw is currently available in multiple colors and will also release an updated model later this year with a screen for restaurants to run marketing promotions or branded messages. 

Steri-Straw will demonstrate its device at the National Restaurant Association Show at booth #887. The booth will also include a demo of Steri-Straw's next model, due for release later this year, which has an Internet of Things-enabled screen for restaurants to run advertisements, marketing promotions and CRM strategies. From a desktop or mobile device, restaurant managers can connect to a cloud and deploy different messages on the screens. 

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About Steri-Straw
Steri-Straw is the only automatic straw dispenser that completely sterilizes straws. Equipped with an external motion and an ultraviolet light that sterilizes each straw as it is dispensed from the machine, Steri-Straw is the only product on the market that can guarantee consumers are using a germ-free, sterile drinking straw. The highest volume straw dispenser on the market, Steri-Straw comes in five different colors and aligns with any restaurant's theme or aesthetic.

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