SOURCE: Sterling Commerce

August 18, 2008 12:25 ET

Sterling Commerce Provides Order Fulfillment Foundation for New DSW.com

DSW Inc. Uses Sterling Order Management to Create World-Class On-line Shopping Experience

COLUMBUS, OH--(Marketwire - August 18, 2008) - Sterling Commerce, an AT&T Inc. (NYSE: T) company, today announced that DSW Inc., one of the fastest growing specialty footwear retailers, has implemented Sterling Order Management as the order fulfillment foundation for the new DSW.com, which launched June 3, 2008. The Sterling Commerce solution for DSW delivers a superior order fulfillment and customer service experience by orchestrating the enterprise order management process.

"At DSW, we understand that the future of retailing is delivering on a cross-channel vision that will enable customers to have a superior shopping experience with our brand no matter which channel they choose," said Jon Ricker, chief information officer at DSW Inc. "We have that vision, and are excited about our first step, the new DSW.com site, that lays the foundation that will enable DSW to achieve new levels of innovation in how we serve our customers."

Sterling Order Management orchestrates the enterprise order management process, providing a contextual, unified view of the order. This view, used by DSW's Call Center, not only improves efficiencies throughout the order lifecycle by ensuring the right information is accessible and actionable for those who need it, it also captures exceptions by leveraging a proactive events management and alert notification modeler to ensure customer orders are complete, accurate, and timely.

"DSW is a great example of how traditional brick-and-mortar retailers can innovate with cross-channel as a way to differentiate themselves in the market," said Jim Bengier, global retail industry executive at Sterling Commerce. "Sterling Commerce is pleased to have played the role as a trusted advisor for DSW in this effort, not only by providing our solutions, but by bringing in partners such as AT&T Hosting and Application Services to help DSW accomplish their goals."

AT&T delivers managed hosting services for DSW.com and its full commerce suite, including Sterling Order Management. DSW also used Sterling Commerce Gentran Integration Suite (GIS) as the enterprise service bus that provided a robust and scalable enterprise application integration layer that enabled disparate systems to work together. Functioning as an integration hub, GIS provided connectivity and a business logic layer that could be used to build in business rules to meet DSW's unique process requirements.

Sterling Order Management is part of the Sterling Selling And Fulfillment Suite, a suite of cross-channel applications that enable seamless execution of order offer/capture/management processes across multiple channels and facilitate all aspects of fulfillment, including transportation management, warehouse management, and holistic supply chain visibility. Gentran Integration Suite provides a standards-based integration platform that enables systems and applications to seamlessly interact with each other automatically and dynamically. It integrates information flows across the most complex enterprises, with support for messages and files of all sizes, and more than 200 technology and application adapters.

About Sterling Commerce

Sterling Commerce, an AT&T Inc. company (NYSE: T), helps customers thrive in a global economy by connecting their business communities, processes, people, and technology. More than 30,000 customers worldwide -- including 82 percent of the Fortune 500 -- use Sterling Commerce solutions for business process integration, multi-channel selling, and supply chain fulfillment to improve profitability inside and outside their company walls. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 19 countries and most major cities around the world. More information on the company can be found at www.sterlingcommerce.com.

Contact Information

  • For more information, contact:
    Julie Redard
    Sterling Commerce
    (978) 513-6386
    Email Contact

    Jamie Leicht
    Fleishman-Hillard
    (619) 237-7711
    Email Contact