Sterling Provides Default Status Update

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 29, 2012) - Sterling Shoes Inc. (the "Company") provides its bi-weekly Default Status Report under National Policy 12-203 - Cease Trade Orders for Continuous Disclosure Defaults ("NP 12-203").

As previously announced on September 4, 2012, the Company did not file its interim financial statements for the quarter ended June 30, 2012, management discussion and analysis and related CEO and CFO certifications (collectively, the "June 2012 Interim Filings"). In addition, on June 11, 2012, the Company announced that the interim financial statements for the quarter ended March 31, 2012, management discussion and analysis and related CEO and CFO certifications (collectively, the "March 2012 Interim Filings" and together with the June 2012 Interim Filings, the "Interim Filings") were not filed by the filing deadline. Lastly, on May 2, 2012, the Company announced that the annual financial statements for the financial year ended December 31, 2011, management discussion and analysis and related CEO and CFO certifications (collectively, the "Year End Filings" and together with the Interim Filings, the "Required Filings") were not filed by the applicable filing deadline. The British Columbia Securities Commission placed the Company on its list of defaulting issuers on May 4, 2012.

Other than noted above, since the Company's last default status announcement on October 15, 2012, there have not been any material changes to the information contained therein; nor any failure by the Company to fulfill its intentions as stated therein with respect to satisfying the provisions of the alternative information guidelines, and there are no additional defaults or anticipated defaults subsequent to such announcement. Further, there have been no additional material changes respecting the Company and its affairs.

Until the Required Filings are filed, the Company intends to continue to satisfy the provisions of the alternative information guidelines specified in Section 4.4 of NP 12-203 by issuing bi-weekly Default Status Reports, each of which will be issued in the form of a news release. The Company intends to file, if required, its next Default Status Report by November 13, 2012.

Additional information about Sterling Shoes Inc. can be found in the disclosure documents filed by Sterling Shoes Inc. with the securities regulatory authorities, available at www.sedar.com.