Sterling Shoes Inc.
TSX : SSI
TSX : SSI.DB

March 17, 2011 14:57 ET

Sterling Shoes Inc. Schedules Fourth Quarter and Year-End 2010 Results Conference Call for March 18, 2011 at 10:00am (PST)

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 17, 2011) - In conjunction with the release of its financial results for the fourth quarter and year-end ended December 31, 2010, Sterling Shoes Inc. (TSX:SSI)(TSX:SSI.DB) will host a conference call at 10:00am Pacific standard time, (1:00pm Eastern standard time) on Friday, March 18, 2011.

Dave Alves, President and CEO, Daniel Gumprich, CFO, and Scot Sheeler, Vice-President of Store Operations of Sterling Shoes G.P. Inc. will review the fourth quarter and year-end December 31, 2010 financial results and corporate developments. The financial results will be released by newswire on March 17, 2011.

To participate in this conference call, please dial one of the following numbers approximately 5 minutes prior to the commencement of the call:

Toll-free: 1.866.226.1793 GTA local and international: 1.416.340.2218

Should you be unable to participate, a replay will be available until April 1, 2011 by dialing one of the following numbers with the pass-code 6006551:

Toll-free: 1.800.408.3053 GTA local and international: 1.905.694.9451

We look forward to having you participate in our call.

About Sterling Shoes Inc.

Sterling Shoes is a leading Vancouver-based footwear retailer offering a broad selection of private label and brand name shoes and accessories across five Canadian provinces through its five separate retail banners: Sterling, Joneve, Shoe Warehouse, Freedman Shoes and Gia. Since 1987, Sterling Shoes has grown from five shopping mall locations to 161 stores (as at March 17, 2011) located primarily in high-traffic, high-visibility locations within enclosed shopping malls, on high streets and in strip malls. Sterling Shoes currently employs over 1,200 employees. Sterling Shoes' units are listed on the Toronto Stock Exchange under the symbol SSI. The Company's convertible unsecured subordinated debentures are listed on the Toronto Stock Exchange under the symbol SSI.DB.

Until July 1, 2010 the Company was organized as a publicly traded income trust; Sterling Shoes Income Fund. On July 1, 2010 the Company completed a conversion to a publicly traded corporation named Sterling Shoes Inc.

As part of the conversion, all outstanding units of Sterling Shoes Income Fund and all outstanding exchangeable units of Sterling Shoes Limited Partnership were exchanged for common shares of Sterling Shoes Inc. on a one-for-one basis. The business of Sterling Shoes continues to be conducted by Sterling Shoes Limited Partnership, all of the interests in which are owned, directly or indirectly, by Sterling Shoes Inc.

For further information, please visit us at www.SterlingShoesInc.com.

Additional information about Sterling Shoes Inc. can be found in the disclosure documents filed by Sterling Shoes Inc. with the securities regulatory authorities, available at www.sedar.com or on our website at www.SterlingShoesInc.com.

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