SOURCE: Vindicia


November 09, 2010 09:00 ET

Steve Booth Joins Vindicia

Former Aria Systems Sales VP to Accelerate Company's Sales Efforts

BELMONT, CA--(Marketwire - November 9, 2010) -  Vindicia, a leading provider of on-demand strategic billing solutions, today announced that Steve Booth has joined as a regional vice president of sales. Booth brings more than 20 years of sales management experience to the role, where he will be responsible for managing the company's sales strategy for the U.S. Eastern region.

Booth comes to Vindicia from Proclivity Systems, where he was the vice president of sales. Prior to Proclivity Systems, he was at Aria Systems, where he served as its vice president of sales and was responsible for setting Aria's sales strategy and driving revenue growth. Before Aria, he held senior sales management positions with QlikTech, Responsys, ADP and Portal Software.

"Our rapid growth and wins with digital leaders such as TransUnion Interactive and Bloomberg, along with the additional round of $20 million in funding, make this a particularly exciting time for us," said Vindicia Senior Vice President of Worldwide Field Operations Kris Nagel. "Steve is a proven sales leader and brings a deep expertise in SaaS billing. His experience will allow us to quickly expand our client footprint in the Eastern region."

"Vindicia CashBox is the clearly established leader in the software, gaming, dating and digital media/content markets," said Booth. "We have a great opportunity to add even more business value to digital merchants over the coming quarters and reshape the dynamics of this market."

About Vindicia
Vindicia offers an on-demand strategic billing solution for marketing and sales that manages subscriptions and one-time payments for digital merchants. We work with some of the best-known brands on the Internet, including Symantec, Activision Blizzard, Intuit, and Atari/Cryptic. As an externally audited PCI Service Provider and a SAS 70 Type II company, Vindicia securely handles online revenue of over a billion dollars annually. For more information, visit

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