SOURCE: Modea

Modea

December 15, 2011 14:00 ET

Steve Grant Joins Modea as Head of Strategy

BLACKSBURG, VA--(Marketwire - Dec 15, 2011) - Leading independent digital advertising agency Modea has hired Steve Grant as Head of Strategy. Grant, a native of Modea's hometown Blacksburg, VA, comes to the agency from Droga 5 where he served as Planning Director. He will report to Modea Co-Founder and Partner Aaron Herrington.

In this new position, Grant will work closely with Herrington to define a strategic vision for Modea, helping to lead new business and existing client growth, as well as to mentor and develop the individual talent within the strategy department.

Grant will contribute to Modea's full client roster, including such high-profile brands as Chiquita, HTC and Rackspace, among others.

"Steve is a great addition to the team and we are all so excited to see him apply his strategic expertise to Modea," said Herrington. "His passion for growing businesses and serving clients is contagious -- he really understands and appreciates the entrepreneurialism and creativity that is essential to Modea."

Prior to his tenure at Droga 5, Grant also worked at Euro RSCG, TDI and TBWA\Chiat\Day, Los Angeles. He has played a key part in advertising programs for such major brands as Bosch, Smileworks, Barclays, Nissan, Infiniti, Fatburger, the UNICEF Tap Project, and -- most recently -- the re-launch of the Prudential brand. In addition, Grant is an award-winning independent filmmaker and a consultant on Corporate Social Responsibility for the Natural Resources Defense Council, League of Conservation Voters and Coca-Cola Company.

"Modea is the real deal -- a new model, 360 strategy and creative agency with digital at its core, on a growth curve like a Saturn V rocket," said Grant. "Somehow all this can be found nestled in the heart of the Appalachians, in my hometown, no less. I had to become part of it."

About Modea
Brand builders who love technology. Technology experts who love branding. Virginia Tech graduates who welcomed the opportunity to create an agency in the great community of Blacksburg, Virginia. We are Modeans: digital specialists dedicated to helping brands engage and build emotional connections with customers through technology. By leading the charge in creatively solving advertising needs through integrated campaigns grounded in digital, we help brands stay relevant -- while having fun. For more information, please visit www.modea.com.

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