SOURCE: L.A. County Fair

L.A. County Fair

September 08, 2009 10:00 ET

Steve Wilkos Appears at L.A. County Fair to Celebrate "A Day for Heroes"

L.A. County Fair Donates All "A Day for Heroes" $1 Admissions to USA Cares

POMONA, CA--(Marketwire - September 8, 2009) - The L.A. County Fair has set aside Friday, Sept. 11 as the day to honor and support active and retired U.S. service personnel. All military service men and women (Army, Navy, Air Force, Marines and Coast Guard) and members of fire, police, sheriff and paramedics teams, with service ID, and one guest, will pay just $1 admission each to the Fair. The Fair will donate all $1 admissions to USA Cares (, which provides housing assistance, quality of life programs and combat injury support to the nation's service men and women.

"We must always remember the tragic events of September 11, 2001," said Dale Coleman, the Fair's vice president sales, marketing and creative programming. "We can never do enough for the brave men and women who sacrifice so much to keep us free. We here at the L.A. County Fair truly are honored to have the opportunity to say thank you."

Steve Wilkos, of NBC Universal's "The Steve Wilkos Show," appears at the Fair in the USA Cares booth near the clock tower at the corner of Palm and Redwood Streets from noon until approximately 7 p.m. Friday, Sept. 11. Wilkos is a national spokesman for USA Cares.

"As a former Marine and Chicago Police officer, I am thrilled that the L.A. County Fair is going to honor service personnel on Sept. 11 and at the same time help give a portion of the proceeds that day back to USA Cares, an amazing organization that is helping change the lives of many military families from coast to coast," says Steve Wilkos, host of NBC Universal Domestic TV Distribution's nationally syndicated program "The Steve Wilkos Show" (

"We at USA Cares can't thank the folks at the L.A. County Fair enough for including us in this fantastic expression of support for our military service members and their families," said USA Cares Executive Director, Bill Nelson. "We are humbled by the generosity of our fellow Americans towards the troops -- and people like Steve Wilkos of NBC and the Fair organizers are just great examples of this patriotic spirit."

Wilkos will help cut the ribbon for the L.A. County Fair's "A Day for Heroes," opening ceremony. He will be available to sign autographs throughout the day in the USA Cares booth and will appear in the Fair's "A Day for Heroes" parade at 5 p.m. The U.S. Army joins "A Day for Heroes" with a booth adjacent to USA Cares. Army personnel will demonstrate interactive vehicles, including a Hummer and an official Army car, and participate in the "A Day for Heroes" parade.

As part of its "A Day for Heroes" celebration, the L.A. County Fair is a proud supporter of Operation Lap Wrap, which provides handmade quilts to recuperating veterans as they return home from serving abroad. Service members are sometimes flown home from hospitals gravely injured wearing just a hospital gown. The Lap Wrap is a symbol of warmth, security and caring. Stop by the USA Cares booth at the Fair to sign your square in support of wounded military personnel. Fair team members will make the squares into quilts to donate to Operation Lap Wrap.

The L.A. County Fair opens Labor Day weekend, Sept. 5 - 7 and then Wednesday - Sunday, Sept. 9 - Oct. 4, closed Mondays and Tuesdays. Live thoroughbred horse racing Sept. 10 - 28, dark Mondays Sept. 14 and 21 and Tuesdays. For information on ways to save at the Fair, visit

Contact Information

  • Media Contacts:
    Wendy Talarico
    (909) 865-4263
    Susan Patterson
    (909) 865-4264