SOURCE: Stevia First Corporation

Stevia First Corporation

June 04, 2012 09:00 ET

Stevia First Corp. Announces Retail Focus for Product Development

Company Planning to Launch Own Brand of Consumer Goods

SACRAMENTO, CA--(Marketwire - Jun 4, 2012) - Stevia First Corp. (OTCBB: STVF) ("Stevia First" or the "Company"), an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to advise that the Company has entered into talks for the eventual sale of branded stevia products direct to the consumer marketplace.

Stevia First has identified and initiated early stage discussions with several innovative OEM suppliers and food technologists with the intent to develop newly branded product lines offering significant benefits and attributes through the use of stevia as a sweetener and/or nutritional enhancement.

The products could include tabletop sweeteners targeting direct consumer sales in order to take advantage of the Company's positioning as it builds towards a vertically-integrated stevia enterprise in the U.S. The potential to market "California-grown" stevia products is a key component of the proposed branding, which, combined with attractive pricing made possible through integrated field-to-table cost savings and direct marketing, is ultimately the long term retail brand strategy. The Company also hopes to work with manufacturers of beverages and other products as interest for the product grows and production capacity increases.

Company CEO Robert Brooke states, "Our strategy of investing in California operations has been the key to driving interest in our Company and has been opening numerous doors and opportunities within the industry. We are focused on immediate next steps, but our long-term plans are solidifying as potential partners show interest in the opportunity we have created."

Further details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit: www.steviafirst.com.

About Stevia First Corp. (OTCBB: STVF)
Stevia First Corp. is seeking to establish a vertically-integrated stevia enterprise in the U.S. with expertise in stevia seed and tissue propagation, plant breeding, and cultivation. Stevia First's U.S. operations are located in the heart of California's Central Valley, one of the world's most productive agricultural regions. For more information visit: www.steviafirst.com.

About the Stevia Industry
The market for all-natural, zero-calorie stevia sweeteners is expanding rapidly. The World Health Organization (WHO) estimates stevia intake could eventually replace 20-30% of all dietary sweeteners. The total global sweetener market was estimated at $58.3 billion in 2010. For more information visit: www.steviafirst.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of stevia products, growth of stevia production and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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