SOURCE: Stevia First Corporation
SACRAMENTO, CA--(Marketwired - Jan 2, 2014) - Stevia First Corp. (OTCQB: STVF) ("Stevia First" or the "Company"), an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to advise that Company CEO Robert Brooke was interviewed on the Bloomberg TV program "Bloomberg Surveillance" on Friday, December 27.
In the interview, titled "Stevia: The Holy Grail of the Sweetener Industry," Mr. Brooke discussed the increasing appeal of stevia among American consumers, the Company's development of next-generation stevia sweeteners, and stevia's potential to surpass other commercially available sweeteners in terms of taste and quality.
"What the market will see in three to five years is next-generation stevia sweeteners, or blends of them, that do a lot to reduce any 'off' taste, and also mitigate some of the problems that are endemic to all high-potency sweeteners in general," said Mr. Brooke during the interview. "Next-generation stevia has the potential... to be more 'sugar-like' than anything that's out there now."
To view the Bloomberg TV interview in its entirety, please visit the following link: http://www.bloomberg.com/video/stevia-the-holy-grail-of-the-sweetener-industry-4W8VD2PNRh613CK6Vsh_EQ.html
About Stevia First Corp. (OTCQB: STVF)
Stevia First Corp. is seeking to establish a vertically-integrated stevia enterprise in the U.S. with expertise in stevia seed and tissue propagation, plant breeding, and cultivation. Stevia First's U.S. operations are located in the heart of California's Central Valley, one of the world's most productive agricultural regions. For more information visit: www.steviafirst.com.
About the Stevia Industry
The market for all-natural, zero-calorie stevia sweeteners is expanding rapidly. The World Health Organization (WHO) estimates stevia intake could eventually replace 20-30% of all dietary sweeteners. The total global sweetener market was estimated at $58.3 billion in 2010. For more information visit: www.steviafirst.com.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of stevia products, growth of stevia production and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.