SOURCE: Stevia First Corporation
SACRAMENTO, CA--(Marketwired - Sep 18, 2013) - Stevia First Corp. (OTCQB: STVF) ("Stevia First" or the "Company"), an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production and innovative product development of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to announce the appointment of Alexandra Jamieson as Product Development Advisor.
Ms. Jamieson is a Certified Holistic Health Counselor accredited through the Columbia University Teacher's College and the American Association of Drugless Practitioners. She has completed the professional chef training at The Natural Gourmet Institute, and is the author of The Great American Detox Diet, Vegan Cooking for Dummies and Living Vegan for Dummies. Her approach to holistic health undid the damage Morgan Spurlock's 30-Day McDonald's binge did to his body in the Oscar-nominated documentary Super-Size Me, and she has appeared on Oprah, CNN, and MSNBC. Alex currently blogs at Dr. Oz's ShareCare.com and The Huffington Post, has written for Elle and USA Today and was featured in Martha Stewart Living amongst many other health and wellness media. For more information, visit: http://alexandrajamieson.com.
"We welcome Alex to our team as we also announce today a new initiative with the launch of our Sucrolette™ product development," comments Stevia First CEO, Robert Brooke and continues, "Alexandra's appointment is key to the process and we are thrilled by her avid participation. Sucrolette™ will include much more than stevia sweetener; it's designed to be a system to actually free individuals from sugars in their diet. We will be providing more details as the product ramps up for commercial release later this year." For more information about Sucrolette™, visit: http://www.sucrolette.com.
Ms. Jamieson states, "I am thrilled by this opportunity to assist in the development of a program I feel can benefit everyone. It's no secret that the average dietary intake contains excess sugar. We believe our program can help individuals and families to quickly and easily modify their diet towards a healthier balance through the elimination of added sugars in their daily lives. Sucrolette™ will be sold as part of an integrated 5-week program aimed at changing lives and I look forward to aiding in the implementation of this exciting product."
About Stevia First Corp. (OTCQB: STVF)
Stevia First Corp. is seeking to establish a vertically-integrated enterprise in the U.S. that uses technological expertise in fermentation-based stevia production that improves upon traditional stevia farming and processing for use in the development of innovative products for commercial production. Stevia First's U.S. operations are located in the heart of California's Central Valley, one of the world's most productive agricultural regions. For more information visit: www.steviafirst.com.
About the Stevia Industry
The market for all-natural, zero-calorie stevia sweeteners is expanding rapidly. The World Health Organization (WHO) estimates stevia intake could eventually replace 20-30% of all dietary sweeteners. The total global sweetener market was estimated at $58.3 billion in 2010. For more information visit: www.steviafirst.com.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of stevia products, growth of stevia production and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.