SOURCE: Stevia First Corporation

Stevia First Corporation

February 25, 2015 09:00 ET

Stevia First Corp. Reports on Momentum in California Stevia Production

Mechanized U.S. Agriculture Will Transform Stevia Leaf Production and Rise to Meet Growing Demand

SACRAMENTO, CA--(Marketwired - Feb 25, 2015) - Stevia First Corp. (OTCQB: STVF) ("SF Corp." or the "Company"), an agricultural biotechnology company based in California's Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to advise that the results from the 2014 growing season include significant advancements in the area of herbicide use in Stevia leaf production and continued momentum towards increasing U.S. production.

During the 2014 growing season the Company supported the USDA IR-4 program implementing Stevia crop safety trials located at several sites that included a variety of important herbicides commonly used in the Western United States. These trials are critically important to increasing North American Stevia leaf production based on conventional practices. Conventional growers will undoubtedly use herbicides during Stevia leaf production and the favorable IR-4 trials with plots in California and Oregon exhibited no visible herbicide injury, and fresh leaf mass did not differ between untreated and treated plots.

"The IR-4 program results follow the excellent 2014 crop performance observed in our organic fields and help strengthen our cost assessments. When Stevia is effectively mechanized and grown perennially, farmers can quickly recoup establishment costs and become profitable over multiple years of production," states SF Corp. Agronomist Jeremiah Mann.

Increased pressure from governments for sugar reduction is creating additional incentives and driving consumer awareness for Stevia. A new report issued by the U.S. government's top nutrition advisory panel determined that Americans are overconsuming sugar-sweetened drinks and that the lawmakers should consider the use of tax and economic policies to reduce citizens' intake of such beverages. Recently, campaigners against sugary drinks have opened a new front in California with a proposal to label the drinks with warnings about obesity, diabetes and tooth decay.

The Company's CEO, Robert Brooke adds, "We continue to lay the groundwork and build relationships to enable a truly modern supply chain for this lucrative product. We are thrilled to partner with growers and organizations that also share our vision that includes significant North American production."

About Stevia First Corp. (OTCQB: STVF)
Stevia First Corp. is an agricultural biotechnology company that is enabling dramatically healthier food and nutrition products. For more information visit: www.steviafirst.com and connect with the Company on Twitter, LinkedIn, Facebook and Google+.

About the Stevia Industry
The market for all-natural, zero-calorie stevia sweeteners is expanding rapidly. The World Health Organization (WHO) estimates stevia intake could eventually replace 20-30% of all dietary sweeteners. The total global sweetener market was estimated at $58.3 billion in 2010. For more information visit: www.steviafirst.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of stevia products, growth of stevia production and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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