NEW YORK, NY--(Marketwired - Oct 19, 2015) - Sticky, the global online eye-tracking analytics SaaS platform that helps content publishers, advertisers and agencies make more money from real people paying attention, today announce a significant win in the DMA's HOT ZONE, a fiercely competitive "Shark-Tank"-style contest for the most disruptive adtech and martech companies. Out of a highly competitive pool of applicants, only five were invited to participate and pitch on stage at DMA's annual flagship event &THEN -- Sticky, Vistar Media, TrackIf, RoBuzz, and ReFUEL4. A high-powered panel hailing from Environics Analytics, Facebook, MediaMath, Return Path, and Salesforce judged the five finalists throughout the process to their final pitches.
"Throughout the entire evaluation process, Sticky's vision and market need were categorically undeniable across all the judges," said David Kohl, CEO of Morgan Digital Ventures and Program Curator for the HOT ZONE. "Sticky emerged as a leading disruptor with solutions that had the broadest applicability across the entire marketing ecosystem of content publishers, brand advertisers and tech partners. They have clearly blazed a new trail in our industry, and I look forward to seeing them flourish."
Sticky's platform is used by a broad assortment of marketers, agencies, publishers and content partners to more accurately value their advertising, including high-profile companies including AOL, Orbitz, TripleLift and Sublime Skinz. All of them are able to better understand not just what is "viewable" but what is actually seen.
"We're honored to be recognized by the DMA as a top marketing tech player," said Hans Lee, CEO at Sticky. "This win further validates our team's deep commitment to enabling better digital advertising through access to more insightful data."
To see Sticky's eye-tracking solutions in action, visit Sticky's gallery of user examples.
Sticky is the only DIY online, biometric eye-tracking analytics company that helps publishers, advertisers and agencies make more money from real people paying attention. Sticky has taken eye-tracking out of the lab by creating a cost-effective, highly-scalable webcam solution that goes beyond viewability to what's actually SEEN™. Sticky's disruptive technology gives publishers what they need to optimize for consumer engagement, and marketers what they need to get better value for their advertising spend. Sticky is a faster, more affordable better way to get real humans engaged and paying attention. www.sticky.ad
About the Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.
About &THEN, The Global Marketing Experience
&THEN is the reinvented annual conference of the Direct Marketing Association (DMA) that unites the global marketing community -- the people who think, plan and do what it takes to succeed.