SOURCE: Sticky


October 16, 2014 14:38 ET

Sticky Launches Autogazer Platform, a Self-Serve Online Eye-Tracking Research Tool

Offers Three Months of Unlimited Use at Special Introductory Price for First Twenty Customers

NEW YORK, NY--(Marketwired - Oct 16, 2014) - Sticky, the only media technology company that provides a platform to ensure display ads actually get SEEN™, today launched Autogazer, its do-it-yourself online research platform. Leveraging Sticky's patented one-of-a-kind eye-tracking technology, which uses a computer's built-in camera rather than requiring outside technology, Autogazer is a first-of-its-type platform that allows brands, publishers, and agencies alike to find out how people look at their advertising -- using direct feedback from consumers, rather than having to reach them through an intermediary. To mark this launch, Sticky will be waiving its set-up fee for the first 20 new or returning customers to sign up for Autogazer, and will also be offering them one month of unlimited studies at a limited-time, reduced introductory rate. This marks the first time that Sticky has offered unlimited use of its platform. The launch was first reported on AdExchanger.

"While Sticky has for a long time provided technology that delivers results and campaign insights to our customers faster than traditional, in-lab, eye-tracking studies, we have found that some of them wanted even more speed and flexibility than a managed platform can provide," said Ephraim "Jeff" Bander, President, Sticky. "Providing our clients with access to the same technology that we employ in our managed research, but adding the tools to control their own studies and to pull their own reports from the cloud, off our servers, saves them time and money, while offering the same guarantee of the quality of their results. And with our first 20 'unlimited' sign-ups, marketers and publishers can test, for the first time, as many campaigns and creative iterations as they like, without the constraint of time or money."

"Traditional eye-tracking studies can cost upwards of $50,000 for five or fewer stimuli, and reporting can take weeks or months to get back," said Darlene LaChapelle, Director, Consumer Analytics & Research, AOL. "Having used Sticky's managed services for some time now, I've received valuable and immediate insights into what is actually being seen when we advertise online. I'm excited at the prospect of being able to increase our usage of Sticky's technology across more of our customers and to react with real-time campaign optimizations."

Autogazer is available now at:

About Sticky:
Sticky is the only media technology company that has gone beyond viewability to absolute certainty on which ads are actually SEEN and not seen for branding campaign optimization. Sticky's disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all their partners in the digital ecosystem to increase ROI.

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